Campaign Designer

UnionBank; Pasig; On-site; PHP 390,600 - 781,200; Full time

Job summary

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations strategies and manage the technical aspects of marketing automation and CRM platforms.

This role ensures marketing technologies are optimized, integrated, and leveraged to deliver data-driven campaigns, improve customer engagement, and enhance overall marketing performance, with collaboration across internal and external stakeholders using Salesforce and related tools.

Qualifications

• Experience in marketing operations and campaign execution.
• Strong knowledge of CRM and marketing automation platforms.
• Proficiency in campaign analytics, dashboards, and A/B testing.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Design, implement, and optimize marketing automation and CRM processes.
• Monitor and analyze campaign performance via reports, dashboards, and testing.
• Evaluate and implement new marketing technologies to improve campaigns.
• Ensure seamless integration of marketing technologies to maximize performance.
• Collaborate with stakeholders to deliver customer solutions using Salesforce and other tools.

Skills

Marketing operations

CRM management

Marketing automation

Campaign analytics

Stakeholder collaboration

A/B testing

Tools

Salesforce

Job description

Company

Union Bank of the Philippines

Position

Campaign Designer

Office Location

UB Plaza - 14F Pasig (Headquarters)

Employment Type

Probationary

About The Role

The Campaign Designer is responsible for executing marketing operations strategies and managing the technical aspects of marketing automation and CRM platforms. This role ensures marketing technologies are optimized, integrated, and leveraged effectively to deliver data-driven campaigns, improve customer engagement, and enhance overall marketing performance.

What You'll Do

• Design, implement, and optimize marketing automation and CRM processes to support scalable marketing operations.
• Monitor and analyze campaign performance through reporting, dashboards, A/B testing, and data tracking.
• Evaluate and implement new marketing technologies and automation solutions to improve campaign effectiveness.
• Ensure seamless integration and deployment of marketing technologies to maximize campaign performance and customer engagement.
• Collaborate with internal and external stakeholders to deliver innovative customer solutions using platforms such as Salesforce and other marketing technologies.

What We're Looking For

• Experience in marketing operations, marketing automation, CRM management, or campaign execution .
• Strong knowledge of marketing technology platforms, including CRM and automation tools (e.g., Salesforce).
• Proficiency in campaign analytics, reporting, dashboard creation, and A/B testing methodologies.
• Strong project management and stakeholder collaboration skills across cross-functional teams.
• Analytical and technology-driven mindset with a passion for process improvement, automation, and customer engagement.