Campaign Engineer

BillEase; Metro Manila; On-site; PHP 450,000 - 630,000; Full time

Job summary

BillEase is seeking a Campaign Engineer to deliver customer engagement campaigns across email, Viber, SMS, push, and in-app messaging. You will design journeys, segment audiences, and optimize campaigns with data-driven insights to boost activation, retention, and conversion.

You will collaborate with Product, Marketing, Analytics, and CRM teams to ensure messaging aligns with branding and business goals. Strong copywriting in English, Filipino, and Taglish is valued.

Qualifications

• Experience managing CRM campaigns across channels like email, push, and in-app messaging.
• Proficiency with marketing automation platforms and audience segmentation.
• Ability to create responsive email templates and copy for multiple languages.

Responsibilities

• Build, schedule, and launch lifecycle and promotional campaigns across channels.
• Manage campaign calendar to coordinate customer communications.
• Translate requirements into customer journeys with messaging and targeting.
• Configure segmentation, suppression rules, and personalization logic.
• Perform end-to-end QA before deployment including content, links, and tracking.

Skills

CRM campaigns

Multi-channel marketing

Copywriting

HTML templates

A/B testing

SQL basics

Tools

MoEngage

Figma

Canva

Job description

About the Role

Join Billease as a Campaign Engineer, where you'll be responsible for delivering customer engagement campaigns across multiple digital channels, including email, Viber, SMS, push notifications, and in-app messaging. This role combines campaign execution, customer segmentation, content creation, experimentation, and performance analysis to help improve customer activation, retention, and conversion. You'll collaborate closely with Product, Marketing, Analytics, and CRM teams to build personalized customer journeys backed by data.

What You'll Do

Campaign Management

• Build, schedule, and launch lifecycle and promotional campaigns across multiple communication channels.

• Manage the campaign calendar to ensure timely and coordinated customer communications.

• Translate campaign requirements into effective customer journeys with the appropriate messaging and targeting strategy.

• Configure audience segmentation, suppression rules, and personalization logic to maximize campaign relevance.

• Perform end-to-end quality assurance before deployment, ensuring accuracy of content, links, tracking, dynamic fields, and audience selection.

Content & Template Development

• Create responsive, mobile-friendly email templates and campaign assets that align with Billease branding.

• Edit HTML email templates when customization is required.

• Produce engaging customer-facing copy in English, Filipino, and Taglish for both transactional and promotional communications.

• Maintain reusable templates, design assets, and audience segments to support campaign efficiency and consistency.

Performance Optimization

• Monitor campaign performance using metrics such as open rates, click-through rates, conversion, retention, engagement, and revenue contribution.

• Conduct post-campaign reviews to identify insights, opportunities, and areas for optimization.

• Analyze campaign performance by customer segment, channel, and offer to uncover actionable trends.

• Recommend improvements based on data and apply learnings to future campaigns.

• Develop and maintain reporting dashboards that provide visibility into campaign performance.

Experimentation

• Execute A/B tests and controlled experiments to improve messaging, targeting, and customer engagement.

• Evaluate test results and implement winning strategies across future campaigns.

• Continuously explore new ideas to improve campaign effectiveness and customer experience.

Cross-Functional Collaboration

• Partner with Marketing to ensure campaigns align with branding and communication objectives.

• Work closely with Product and Analytics teams to identify lifecycle opportunities and improve customer journeys.

• Ensure campaign reporting and audience definitions remain consistent across stakeholders.

What We’re Looking For

• Minimum of 3 years of experience managing CRM or lifecycle marketing campaigns across channels such as email, push notifications, SMS, Viber, or in-app messaging.

• Experience working with marketing automation platforms such as MoEngage or similar CRM tools.

• Strong understanding of audience segmentation, customer lifecycle communications, and campaign execution.

• Proficiency in creating responsive email templates using HTML, along with experience using design tools such as Figma, Canva, or equivalent.

• Excellent copywriting skills in English, Filipino, and Taglish.

• Experience analyzing campaign performance, running A/B tests, and translating insights into optimization strategies.

• Comfortable working with campaign data; knowledge of SQL is advantageous but not required.

• Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously.

Nice to Have

• Experience in fintech, digital banking, lending, BNPL, or other financial technology environments.

• Familiarity with customer funnel analysis, retention strategies, and lifecycle marketing best practices.