Lifecycle Campaign Engineer

Billease; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Billease is seeking a Lifecycle Campaign Engineer to own the customer journey across email, SMS, Viber, push, and in‑app messaging. You will design campaigns from onboarding to repayments, measuring performance and iterating with data and experimentation.

This hands-on individual contributor role sits in a small, high-impact CLM team. You’ll thrive in an AI-first environment, blending creativity with analytics and taking ownership from idea to execution.

Qualifications

• Experience managing lifecycle, CRM, or marketing automation campaigns across email and SMS.
• Excellent English copywriting and native Tagalog with natural Taglish.
• Experience building responsive HTML email templates for multiple clients.
• Strong data analysis, segmentation, and campaign optimization skills.
• Ability to design and run A/B and multivariate experiments.
• Familiarity with AI tools for copy localization and HTML generation.

Responsibilities

• Plan, build, and launch lifecycle campaigns across email, SMS, Viber, push, and in‑app messaging.
• Own campaigns from concept to launch including audience targeting, copy, HTML emails, QA, and deployment.
• Maintain campaign calendars, templates, and audience segments for efficiency.
• Design audience journeys and automation flows for onboarding, activation, repayments, retention, and re-engagement.
• Leverage AI tools to accelerate copy localization, HTML generation, QA, and analysis.
• Create dashboards and post-campaign insights to drive improvements.
• Collaborate with Product, Marketing, Analytics, Design, and Engineering.

Skills

Lifecycle campaigns

CRM campaigns

Marketing automation

Copywriting

HTML email templates

Data analysis

A/B testing

Tools

MoEngage

Braze

Iterable

HubSpot

Klaviyo

Omnisend

CleverTap

Attentive

Zapier

Make

Figma

Canva

SQL

Job description

Billease offers you the easiest way to afford what you want and need today. Our brand centers around making shopping and payment processes seamless and convenient. Our customers have diverse lifestyles and are looking to enhance their shopping experiences both online and offline. It's essential for us to embody the core of our brand name Billease, a combination of "bill" and "ease," pronounced bilis, which means speed or swiftness in Filipino.

Discover more about us here: https://billease.ph/about-us

At Billease, customer communication is a product—not an afterthought.

As a Lifecycle Campaign Engineer , you'll own the customer journey across email, SMS, Viber, push notifications, and in-app messaging. From onboarding and activation to repayments, reactivation, and retention, you'll design campaigns that help customers take the right action at the right time.

This is a highly hands-on individual contributor role within a small, high-impact Customer Lifecycle Marketing (CLM) team. You'll take campaigns from concept to launch, measure their performance, and continuously improve them using data and experimentation.

We're looking for someone who thrives in an AI-first environment, combines creativity with analytical thinking, and takes ownership from idea to execution.

Build & Launch Customer Campaigns

• Plan, build, and execute lifecycle and promotional campaigns across email, SMS, Viber, push notifications, and in-app messaging.
• Own campaigns from concept to launch—including audience targeting, copywriting, HTML email creation, QA, scheduling, and deployment.
• Maintain campaign calendars, reusable templates, and customer segments to improve operational efficiency.
• Localize messaging in English, native Tagalog, and natural Taglish to ensure campaigns resonate with Filipino customers.

Audience & Campaign Management

• Create customer segments, exclusions, suppression lists, and holdout groups for accurate targeting.
• Design customer journeys and automation flows that support onboarding, activation, repayments, retention, and re-engagement.
• Continuously optimize campaign timing, messaging, and targeting to improve customer engagement.

AI-Powered Campaign Execution

• Leverage AI tools such as ChatGPT, Claude, or similar platforms to accelerate campaign creation, copy localization, HTML generation, QA, and campaign analysis.
• Use AI to generate first-pass SQL queries or analyses, while validating accuracy and ensuring business context is correctly applied.
• Automate repetitive workflows and reporting where appropriate to improve operational efficiency.

Testing & Performance Optimization

• Design and execute A/B and multivariate experiments with appropriate control groups and measurement methodologies.
• Monitor campaign performance using metrics such as open rate, click-through rate, conversion, activation, retention, reactivation, and revenue.
• Produce actionable post-campaign insights and recommend optimizations based on data rather than assumptions.
• Build and maintain simple dashboards that clearly communicate campaign performance.

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Analytics, Design, and Engineering teams to deliver customer communications that align with business objectives.
• Share campaign learnings and incorporate feedback into future lifecycle strategies.

Job Requirements:

• Experience managing lifecycle, CRM, or marketing automation campaigns across email and SMS.
• Strong copywriting skills in English, native Tagalog, and natural Taglish that sound authentic to Filipino customers
• Experience building responsive HTML email templates and ensuring campaigns render correctly across devices and email clients.
• Familiarity with customer segmentation, lifecycle journeys, automation workflows, and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data and identify meaningful business insights.
• A high level of attention to detail and commitment to delivering quality work. Excellent communication and stakeholder management skills. Curiosity, ownership, and a continuous improvement mindset.
• AI-First Mindset AI is part of how we work every day. You should already be comfortable using AI tools to: Draft and localize campaign copy Generate HTML email templates Assist with campaign QA.
• Marketing automation platforms such as MoEngage, Braze, Iterable, HubSpot, Klaviyo, Omnisend, CleverTap, or Attentive Push notifications, in-app messaging, or Viber campaigns SQL or data analysis
• Zapier, Make, or workflow automation tools Fintech, digital banking, lending, BNPL, or financial services Figma or Canva for email and campaign design