The Business Development Officer is responsible for developing and managing strong client relationships, driving new business growth, and exceeding sales targets. S/he collaborates with the Sales Manager in creating business proposals and partnership agreements. S/he is also responsible for the management of and coordinating with accounts.
Accounts Management
- Develop and maintain strong, long-lasting relationships with assigned accounts, acting as a trusted advisor and understanding their needs.
- Oversee client onboarding and ensure a smooth integration of operations.
- Manage and grow existing accounts by identifying upsell and cross-sell opportunities.
- Collaborate with internal teams (e.g., customer service, merchandising, marketing) to ensure client satisfaction.
- Monitor and create monthly reports pertaining to different accounts/channels.
Business Growth
- Identify and qualify new business opportunities through market research, lead generation, and networking.
- Develop and deliver compelling sales presentations that showcase the value proposition of our products/services.
- Negotiate and close deals, ensuring adherence to company policies and procedures.
- Develop and maintain a deep understanding of the market, competitor landscape, and industry trends.
- Help in achieving and exceeding sales targets.
Brand Awareness
- Performs research on current benchmark trends and audience preferences.
- Collaborates with other teams, including marketing, sales and customer service to ensure brand consistency.
- Suggests and implements new features to develop brand awareness, like promotions and competitions.
- Cultivates new content ideas for various digital platforms.
- Conducts research to identify market trends and target customers preferences.
- Ensures strong brand presence in online channels.
General
- Performs competitor checks and confirms upcoming releases, news and updates through visiting social media accounts and websites of other swim related stores.
- Maintains the confidentiality of all information and documents he/she has access to inside the Company.
- Adheres to the standards set by the Company on work attitude and ethics, proper uniform, and performance, including the TOP Vision, Mission and Values.
- Performs other tasks that may be deemed necessary by the superior from time to time.
Required Competencies
- Excellent communication, presentation, and interpersonal skills.
- Strong relationship-building and negotiation abilities.
- Ability to work independently and manage multiple priorities effectively.
- Deep understanding of customer relationship management (CRM) principles.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint).
- Passionate about work and motivated to create changes and improvements.
- Exudes a proactive personality that values professionalism and good business ethics.
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