Business Development & Growth Executive

Glints; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Glints is seeking a proactive Business Development & Growth Executive in the Philippines to build the company’s new business pipeline, generate leads, and manage early-stage conversations with senior decision-makers.

You will focus on the Philippines market while supporting Asia-wide marketing and growth initiatives, using research, email, LinkedIn, CRM, and AI tools to identify opportunities and drive revenue.

Qualifications

• 1-3 years of experience in business development, lead generation, sales support, appointment setting, telemarketing, marketing, growth, or related roles.
• Experience in B2B services, professional services, advertising, branding, design, marketing, digital, research, consulting, or other fee-based services is an advantage.
• Strong written and spoken English.
• Confident making cold calls and initiating conversations with senior-level decision-makers.

Responsibilities

• Identify target companies, industries, and market segments in the Philippines that could benefit from the company's services.
• Research potential clients, their business activities, growth plans, brand positioning, marketing initiatives, and business challenges.
• Identify and connect with key decision-makers such as CEOs, CMOs, Heads of Marketing, Brand Directors, Business Unit Heads, Founders, and other senior leaders.
• Conduct outbound business development through cold calling, email, LinkedIn, networking, and other relevant channels.
• Introduce the company and its capabilities to prospective clients in a professional and consultative manner.
• Understand prospects' business, branding, marketing, communications, and customer experience challenges.

Skills

Lead generation

Cold calling

Relationship building

Market research

CRM systems

LinkedIn

Email marketing

Prospect databases

Campaign management

AI tools

Sales outreach

Tools

LinkedIn Sales Navigator

CRM platforms

Email marketing tools

AI-powered research tools

Job description

Our client is an independent brand strategy, design, and communications consultancy that helps businesses and organizations build stronger brands, customer experiences, and marketing communications.

The company works with ambitious organizations across Asia and international markets, partnering with clients across industries such as financial services, FMCG, real estate, technology, retail, hospitality, telecommunications, manufacturing, healthcare, and education.

Its services sit at the intersection of business strategy, branding, creative design, marketing, communications, and customer experience, helping organizations strengthen their market positioning, launch or transform brands, and create campaigns and experiences that support business growth.

The company is looking for a proactive and commercially minded Business Development & Growth Executive based in the Philippines to support its continued growth.

Role Overview

The Business Development & Growth Executive will play an important role in building the company's new business pipeline and supporting its growth initiatives.

The role will have two key market focuses:

• Philippines: Lead and develop business development activities, including prospecting, lead generation, cold calling, relationship building, appointment setting, and pipeline development.
• Asia: Provide marketing and growth support across Asian markets through market research, email marketing, LinkedIn activities, campaign support, prospect intelligence, and other marketing initiatives.

This is a hands-on role suited for someone who enjoys researching companies, identifying opportunities, speaking with decision-makers, building relationships, managing prospect databases, supporting marketing campaigns, and using technology and AI tools to work more efficiently.

The successful candidate should be comfortable communicating with senior business and marketing leaders and have the discipline to consistently manage follow-ups and pipeline activities.

Key Responsibilities

1. Business Development - Philippines

• Identify target companies, industries, and market segments in the Philippines that could benefit from the company's services.
• Research potential clients, their business activities, growth plans, brand positioning, marketing initiatives, and business challenges.
• Identify and connect with key decision-makers such as CEOs, CMOs, Heads of Marketing, Brand Directors, Business Unit Heads, Founders, and other senior leaders.
• Conduct outbound business development through cold calling, email, LinkedIn, networking, and other relevant channels.
• Introduce the company and its capabilities to prospective clients in a professional and consultative manner.
• Understand prospects' business, branding, marketing, communications, and customer experience challenges.
• Qualify leads based on business needs, potential budget, relevance, and fit with the company's services.
• Schedule qualified discovery meetings for senior business leaders.
• Maintain consistent follow-up with prospects and ensure warm opportunities continue moving through the pipeline.
• Build, maintain, and continuously expand a high-quality database of target accounts and decision-makers in the Philippines.
• Segment prospects based on industry, company size, opportunity type, priority, and engagement level.
• Maintain accurate contact information, outreach history, meeting status, and next steps.
• Research market developments, company expansions, funding activity, leadership changes, new product launches, mergers, acquisitions, and other potential business signals.
• Identify opportunities where branding, marketing, communications, design, or customer experience services may be relevant.
• Ensure all prospect and pipeline information is properly recorded in the CRM or designated tracking system.

3. Marketing Support - Asia

• Support marketing and growth initiatives targeting markets across Asia.
• Conduct market and industry research to identify relevant companies, sectors, trends, and potential opportunities.
• Support targeted email marketing and outreach campaigns across Asian markets.
• Assist in developing and tailoring marketing messages based on industry, market, company profile, and audience.
• Support LinkedIn, content marketing, email campaigns, and other digital marketing activities.
• Research relevant companies and decision-makers to support regional marketing initiatives.
• Monitor campaign performance and identify opportunities to improve targeting, messaging, and engagement.
• Provide market intelligence and insights that can support the company's broader Asian growth strategy.

4. Appointment Setting & Senior Stakeholder Support

• Secure qualified discovery meetings with prospective clients for the company's senior business leadership.
• Prepare concise briefing notes before meetings, including:
• Company background
• Industry and market context
• Potential business challenges
• Relevant branding or marketing opportunities
• Previous communication history
• Coordinate meeting schedules and ensure appointments are properly confirmed.
• Conduct appropriate follow-ups before and after meetings.
• Support the progression of qualified prospects from initial conversation to potential project opportunity.
• Maintain disciplined follow-up with prospects after calls, emails, meetings, and marketing campaigns.
• Track opportunities from initial outreach through discovery meetings, proposals, and potential project conversion.
• Ensure no qualified or warm opportunity is lost due to lack of follow-through.
• Keep senior business leaders updated on prospect status and recommended next steps.
• Assist with introductory presentations, credentials, case studies, proposal inputs, and other business development materials when required.
• Maintain accurate CRM records and business development pipeline information.
• Track outreach activity, responses, qualified leads, meetings booked, opportunities created, and conversion rates.
• Prepare regular business development and pipeline updates.
• Maintain clear records of prospect interactions and follow-up requirements.
• Identify opportunities to improve the efficiency and scalability of the business development process.

7. AI & Growth Technology

• Utilize AI tools to support prospect research, account planning, lead qualification, personalization, and outreach.
• Explore AI-assisted workflows that can improve business development and marketing productivity.
• Utilize CRM platforms, LinkedIn Sales Navigator, email marketing tools, sales automation platforms, and other relevant technologies.
• Stay updated on emerging AI and growth technologies relevant to business development and marketing.
• Recommend tools, processes, and workflows that can help the company operate more efficiently.

8. Regional Growth Support

• Provide business development and marketing support for broader Asian markets as the role develops.
• Contribute market intelligence and prospect research to regional growth initiatives.
• Support the development of scalable business development and marketing processes across Asia.
• Potentially take on broader regional responsibilities as the business and role grow.

Requirements

• 1-3 years of experience in business development, lead generation, sales support, appointment setting, telemarketing, marketing, growth, or related roles.
• Experience in B2B services, professional services, advertising, branding, design, marketing, digital, research, consulting, or other fee-based services is an advantage.
• Strong written and spoken English.
• Confident making cold calls and initiating conversations with senior-level decision-makers.
• Comfortable using email, LinkedIn, and other digital channels for business outreach.
• Strong research skills with the ability to understand companies, industries, and business opportunities.
• Organized and disciplined when managing CRM systems, prospect databases, and sales pipelines.
• Strong commercial awareness and the ability to identify potential business opportunities.
• Persistent, resilient, and comfortable with regular follow-up.
• Self-motivated and capable of working independently in a remote environment.
• Familiarity with LinkedIn Sales Navigator, CRM platforms, email marketing tools, sales automation, and AI-powered research tools is highly desirable.

This role offers the opportunity to grow beyond a Philippines-focused business development position into a broader regional growth and marketing role supporting Asian markets.

As the company expands, the successful candidate may take on greater responsibility for regional business development, marketing initiatives, market intelligence, campaign management, and growth strategy.