Business Development / Demand Generation Executive

Pallycon; Hinoba-an; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Doverunner is seeking a Business Development / Demand Generation Executive in the Philippines to drive demand for B2B SaaS and cybersecurity solutions. You will target enterprise accounts, engage senior decision-makers, and build a robust sales pipeline through outbound and inbound campaigns.

Responsibilities include coordinating with Sales, Marketing, Product, and Pre-Sales teams, conducting targeted outreach, and maintaining CRM cleanliness to ensure timely follow-ups and conversion of MQLs to

Qualifications

• 3–5 years experience in business development, lead generation, demand generation, SDR/BDR, Inside Sales, or SaaS sales.
• Experience in B2B SaaS, cybersecurity, IT products, cloud, or enterprise tech is preferred.
• Strong outbound prospecting and pipeline generation with stakeholder engagement.

Responsibilities

• Identify target accounts across enterprise and mid-market segments.
• Generate qualified leads via email, LinkedIn, cold calling, networking, events, webinars, and other digital channels.
• Research and identify CISOs, CIOs, CTOs, IT Heads, Security Heads, and Business Leaders.
• Develop personalized outreach campaigns based on industry and customer needs.
• Qualify inbound and outbound leads based on need, authority, budget, and buying timeline.
• Schedule discovery meetings and product demonstrations for the sales team.
• Maintain a healthy sales pipeline and timely follow-ups.
• Collaborate with Sales, Marketing, Product, and Pre-Sales teams to improve lead conversion.
• Support demand-generation campaigns, webinars, industry events, and ABM initiatives.
• Maintain CRM data in Salesforce, HubSpot, or other platforms.

Skills

Lead generation

Outbound prospecting

CRM management

Stakeholder engagement

Sales pipeline management

B2B SaaS sales

Cybersecurity knowledge

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

ZoomInfo

Job description

Business Development / Demand Generation Executive

Doverunner is a leading cybersecurity company specializing in advanced application security, mobile protection, and threat mitigation solutions for digital-first businesses. We work with enterprises across BFSI, Gaming, Fintech, and O2O ecosystems to secure applications, transactions, and customer trust at scale.

Role Overview:

We are looking for a driven Business Development / Demand Generation professional with 3 to5 years of experience in B2B SaaS, Cybersecurity, IT Products, or Enterprise Technology. The ideal candidate will be responsible for identifying target accounts, generating qualified leads, engaging key decision-makers, and building a strong sales pipeline through strategic outbound and inbound demand-generation activities.

Key Responsibilities

• Identify and research target accounts across enterprise and mid-market segments.
• Generate qualified leads through email, LinkedIn, cold calling, networking, events, webinars, and other digital channels.
• Research and identify key decision-makers such as CISOs, CIOs, CTOs, IT Heads, Security Heads, and Business Leaders.
• Develop personalized outreach campaigns based on industry, business challenges, and customer requirements.
• Qualify inbound and outbound leads based on business need, authority, budget, and buying timeline.
• Schedule qualified discovery meetings and product demonstrations for the sales team.
• Build and maintain a healthy sales pipeline and ensure timely follow-ups.
• Work closely with Sales, Marketing, Product, and Pre-Sales teams to improve lead conversion.
• Support demand-generation campaigns, webinars, industry events, email campaigns, and account-based marketing initiatives.
• Maintain accurate lead and opportunity information in Salesforce, HubSpot, or other CRM platforms.
• Track MQLs, SQLs, qualified meetings, opportunity creation, conversion rates, and pipeline generated.
• Develop account lists and prospecting strategies for specific industries and geographic markets.
• Stay updated on cybersecurity trends, customer pain points, competitors, and emerging SaaS technologies.
• Collaborate with Account Executives/Business Development Managers to ensure smooth handover of qualified opportunities.

Required Skills & Experience

• 3 to 5 years of experience in Business Development, Lead Generation, Demand Generation, SDR/BDR, Inside Sales, or SaaS Sales.
• Experience in B2B SaaS, Cybersecurity, IT Products, Cloud, or Enterprise Technology is preferred.
• Strong experience in outbound prospecting and pipeline generation.
• Ability to engage with mid-level and senior stakeholders.
• Strong written and verbal communication skills.
• Good understanding of B2B sales processes and lead qualification.
• Experience with Salesforce, HubSpot, Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar tools.
• Ability to research accounts and create targeted prospecting strategies.
• Strong follow-up, relationship-building, and negotiation skills.
• Self-driven, target-oriented, and comfortable working in a fast-paced SaaS environment.

Key Performance Indicators

• Qualified leads generated
• Sales opportunities created
• Lead-to-opportunity conversion
• Outbound activity and engagement
• CRM hygiene and follow-up effectiveness

Preferred Background

Candidates with experience selling or generating demand for Cybersecurity SaaS, Application Security, Cloud Security, IAM, GRC, Data Security, Network Security, Compliance, or other Enterprise Security solutions will be preferred.