This is a work from home role and will be on the night shift.
We are seeking a passionate BDA who will be responsible for sales account development within an established geographic territory. This individual will provide a complex suite of services and robust product sets to drive sales, increase brand awareness, and grow a specific territory.
Job Summary
The Business Development Associate (BDA) is an in-house, execution-focused sales role aligned to a National Sales Manager or National Sales Lead, with whom they co-manage the book of business. Where the National Sales Manager/Lead sets the account strategy, the BDA is the executor: they support and carry out that strategy — and grow the account in conjunction with their aligned National Sales partner — across both large core strategic accounts and small-to-medium business (SMB) growth accounts for Bel Promo. The BDA communicates the strategy internally to Customer Service and Multi-Line Representatives, and externally to the account’s own sales force and customers, and serves as the connective line between Production and Sales — a problem solver and communicator who keeps orders, samples, and everyday account meetings and functions moving along. The BDA organizes their execution efforts regionally and works hand in hand with their aligned National Sales partner to keep account execution on track.
Essential Functions
Strategy Execution & Campaign Management
- Execute the account strategy set by the aligned National Sales Manager/Lead across assigned core and growth accounts.
- Write storyboards and build campaigns that bring each account’s strategy to life.
- Partner with the aligned National Sales Manager/Lead to build and maintain a call cadence, email cadence, and campaign schedule for each assigned account.
- Execute outbound calls, emails, and campaign activity against the established cadence, in-house.
- Organize and prioritize execution efforts by region.
- Maintain account, order, and activity records in Bing Dynamics (CRM) to keep strategy execution visible and current.
- Keep tabs on campaign success and report results back to the aligned National Sales Manager/Lead.
- Make sure samples are sent to both the account’s own sales force and the end customer to support the strategy in market.
Communication & Cross-Functional Liaison
- Communicate the account strategy internally to Customer Service and Multi-Line Representatives, and externally to the account’s own sales force (the customer) so everyone is executing against the same plan.
- Serve as the primary liaison between Customer Service and National Sales, ensuring account issues are resolved and communicated back into the strategy.
- Serve as the connecting line between Production and Sales, keeping both sides aligned on account needs and timelines.
- Track orders to make sure they are moving along internally, looping in Customer Service and Order Entry as needed to resolve delays or issues.
- Act as a problem solver and communicator across internal teams, and make sure everyday account meetings and functions are being carried out.
- Loop in and coordinate with Multi-Line Representatives to support execution of the account strategy in the field.
- Work hand in hand with the aligned National Sales Manager/Lead as an extension of their strategy, not a substitute for it.
Account Growth & Accountability
- Co-manage the book of business with the aligned National Sales Manager/Lead and grow the account in conjunction with them.
- Be tied to and held accountable for growth results on the core and growth accounts they support.
- Support the growth of SMB growth accounts toward large core strategic account status for Bel Promo.
- Flag account risk, opportunity, and order trends to the aligned National Sales Manager/Lead to inform ongoing strategy.
Essential Qualifications
Education/Certification
- Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree.
Experience & Skills Required
- Prior experience as an Account Executive (AE), inside sales representative, or business development support role.
- Strong organizational and execution skills; able to manage multiple cadences and campaigns across a regional book of accounts.
- Working knowledge of Bing Dynamics (CRM) or comparable CRM systems for tracking account and order activity.
- Strong written communication skills for building storyboards, campaigns, and email cadences.
- Ability to collaborate cross-functionally with National Sales, Customer Service, and Multi-Line Representatives.
- Comfortable operating in an in-house, phone- and email-based sales execution role.