Brand Strategy & Performance Lead, Healthcare Marketing

IQVIA Inc; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

IQVIA Inc in Manila, Philippines, seeks a Marketing Manager to develop and execute brand strategies, engage with stakeholders and HCPs, oversee marketing campaigns, and perform brand and market analytics.

This is a strategic, customer-facing role requiring close collaboration across sales, medical, regulatory and market access to enhance the brand presence in the market. Strong analytical skills and omnichannel marketing leadership are essential.

Qualifications

• Bachelor’s degree in marketing, medical bioscience, biotechnology, pharmacy or related field.
• 3-5 years of experience in sales, marketing, brand management, or related roles in the pharmaceutical industry.
• Experience working with healthcare professionals and managing customer relationships.
• Strong understanding of regulatory requirements and market dynamics.

Responsibilities

• Develop and execute brand strategies to drive performance.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Monitor brand performance using KPIs and provide optimization recommendations.
• Engage with HCPs and hospital admins to promote the brand and gather insights.
• Plan and execute integrated marketing campaigns across digital, print and events.

Skills

Analytics

CRM tools

MS Office

Communication

Project management

Education

Bachelor’s degree in Marketing, Medical Bioscience, Biotechnology, Pharmacy or related field

Tools

CRM systems

Microsoft Office

Digital marketing tools

Job description

IQVIA Inc in Manila, Philippines, seeks a Marketing Manager to develop and execute brand strategies, engage with stakeholders and HCPs, oversee marketing campaigns, and perform brand and market analytics.

This is a strategic, customer-facing role requiring close collaboration across sales, medical, regulatory and market access to enhance the brand presence in the market. Strong analytical skills and omnichannel marketing leadership are essential.