Brand Manager

IQVIA Inc; Manila; Presencial; PHP 900.000 - 1.800.000; Jornada completa

Descripción de la vacante

IQVIA Inc in Manila, Philippines, seeks a Marketing Manager to develop and execute brand strategies, engage with stakeholders and HCPs, oversee marketing campaigns, and perform brand and market analytics.

This is a strategic, customer-facing role requiring close collaboration across sales, medical, regulatory and market access to enhance the brand presence in the market. Strong analytical skills and omnichannel marketing leadership are essential.

Formación

• Bachelor’s degree in marketing, medical bioscience, biotechnology, pharmacy or related field.
• 3-5 years of experience in sales, marketing, brand management, or related roles in the pharmaceutical industry.
• Experience working with healthcare professionals and managing customer relationships.
• Strong understanding of regulatory requirements and market dynamics.

Responsabilidades

• Develop and execute brand strategies to drive performance.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Monitor brand performance using KPIs and provide optimization recommendations.
• Engage with HCPs and hospital admins to promote the brand and gather insights.
• Plan and execute integrated marketing campaigns across digital, print and events.

Conocimientos

Analytics

CRM tools

MS Office

Communication

Project management

Educación

Bachelor’s degree in Marketing, Medical Bioscience, Biotechnology, Pharmacy or related field

Herramientas

CRM systems

Microsoft Office

Digital marketing tools

Descripción del empleo

Manila, Philippines

Full time

R1511492

This role involves development and execution of brand strategies, , engaging with stakeholders and HCPs, overseeing marketing campaigns, and conducting brand and market analytics. The Marketing Manager will ensure the brand performance aligns with business goals and market dynamics. This is a strategic and customer- facing role, requiring close collaboration across departments to enhance the brand presence in the market.

Responsibilities

Brand Strategy and Execution

• Take responsibility for managing the day-to-day activities related to brand performance, ensuring alignment with business goals.
• Collaborate with cross-functional teams (sales, medical, regulatory and market access) to ensure consistent brand messaging across all platforms.
• Monitor and evaluate brand performance using KPIs and provide recommendations for brand optimization.

Customer and Healthcare Provider Engagement

• Engage with external stakeholders including HCPs and hospital administrators to promote the brand and gather market insights.
• Build and maintain relationships with HCPs to ensure alignment of marketing strategies with market needs.
• Leverage feedback from HCPs to improve brand positioning and marketing strategies.
• Assist in the planning and execution of integrated marketing campaigns that align with the brand’s strategy and objectives.
• Develop and implement marketing tactics across multiple channels, including digital, print, and events, to drive brand awareness and product adoption.
• Coordinate with external agencies and vendors to ensure that campaigns are executed effectively and within budget.
• Monitor and track campaign performance, using analytics to measure success and optimize future marketing activities.
• Collaborate with sales team to ensure integration of CRM data into marketing strategies, improving engagement and customer segmentation.
• Develop omnichannel marketing strategies to reach HCPs through variety of channels including email, webinar, face-to-face and digital content.
• Analyze and report on the performance of omnichannel campaigns using CRM analytics to optimize and enhance customer engagement.

Market Analytics

• Conduct brand and market analysis to identify trends, opportunities, and areas for growth.
• Analyze data from customer feedback, sales reports, and market research to assess the brand’s performance and competitive positioning.
• Prepare detailed reports on brand performance, market trends, and competitor activities to support decision-making of the brand
• Provide actionable insights from market analysis to help guide future brand strategies and campaigns.

Product Launches and Lifecycle Management

• Assist in the planning and execution of product launches, ensuring alignment with overall brand strategy.
• Work with internal teams to ensure that all aspects of product positioning, messaging, and marketing communications are consistent and compliant with regulatory guidelines.

Event and Conference Management

• Support the planning and execution of events, including conferences, workshops, and product presentations.
• Work with marketing admin to manage the logistics of events, including venue booking, speaker coordination, and promotional material distribution.

Cross-Functional Collaboration

• Collaborate with internal teams, including sales, medical, regulatory and market access to ensure seamless execution of brand strategies.
• Coordinate with sales teams to ensure that brand campaigns are aligned with sales objectives and product positioning.
• Work closely with the regulatory team to ensure all marketing materials and promotional activities comply with industry regulations.

Budget Management

• Managing the marketing budget for the brand, ensuring that resources are allocated effectively.
• Track and report on expenses related to marketing campaigns, events, and promotional activities, ensuring adherence to budget guidelines.

Qualifications

• Bachelor’s degree in marketing, Medical Biosciense, Biotechnology, Pharmacy or related field.

Experience

• 3-5 years of experience in sales, marketing, brand management, or related roles in the pharmaceutical industry
• Experience working with healthcare professionals and managing customer relationships.
• Strong understanding of the pharmaceutical industry, including regulatory requirements and market dynamics.

Skills

• Strong analytical skills with the ability to interpret data and make informed marketing decisions.
• Proficiency in digital marketing tools, CRM systems, and Microsoft Office (Excel, PowerPoint, Word).
• Excellent communication and interpersonal skills, with the ability to engage effectively with healthcare professionals and cross-functional teams.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.

#LI-CES

#LI-PK1

#LI-DNP

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.

To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.

EEO Minorities/Females/Protected Veterans/Disabled