Strategic Brand Manager, Pharma (Hybrid)

New Marketlink Pharmaceutical Corporation; Pasig; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement planning

Wellness initiatives

Flexible working arrangements

Job summary

New Marketlink Pharmaceutical Corporation in Pasig City, Metro Manila, is seeking a Brand Manager to lead brand strategy and market initiatives. The role involves developing campaigns, conducting market analysis, and coordinating with sales, medical affairs, and communications to maintain strong brand messaging.

The position requires a 2+ year track record in brand management within the pharmaceutical sector, with an emphasis on regulatory understanding and ROI-focused execution.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or related discipline.
• Minimum of 2 years' experience in brand management, preferably in the pharmaceutical industry.
• Proven track record of developing and launching brands achieving market growth.

Responsibilities

• Develop and implement integrated brand strategies aligned with objectives.
• Conduct market research and competitive analysis to inform positioning.
• Create and oversee brand campaigns across advertising, digital content, and promotions.
• Collaborate with sales, medical affairs, and communications to ensure consistency.
• Manage brand budgets and allocate resources to maximise ROI.
• Monitor KPIs and provide insights to stakeholders.
• Develop and maintain brand guidelines and ensure compliance.
• Build relationships with healthcare professionals, distributors, and customers.
• Stay informed of regulatory requirements and industry trends in PH.
• Lead development of brand extensions and new product launches where applicable.

Skills

Brand management

Market research

Digital marketing

Budget management

Stakeholder communication

Team leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Pharmacy

Job description

New Marketlink Pharmaceutical Corporation in Pasig City, Metro Manila, is seeking a Brand Manager to lead brand strategy and market initiatives. The role involves developing campaigns, conducting market analysis, and coordinating with sales, medical affairs, and communications to maintain strong brand messaging.

The position requires a 2+ year track record in brand management within the pharmaceutical sector, with an emphasis on regulatory understanding and ROI-focused execution.