Brand Strategy Lead — Healthcare & Market Growth

IQVIA; Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

IQVIA is seeking a Marketing Manager to develop and execute brand strategies, engage with healthcare professionals and stakeholders, and oversee marketing campaigns.

This strategic, customer‑facing role requires cross‑functional collaboration to ensure compliant product positioning, robust analytics, and successful omnichannel launches.

You will manage budgets, monitor KPIs, and drive market insights to improve brand performance in the Philippine market.

Qualifications

• Bachelor’s degree in marketing or related field; pharma industry experience preferred.
• Strong analytical and data interpretation skills with market insight.
• Proven ability to manage multi-channel marketing campaigns and budgets.

Responsibilities

• Develop and execute brand strategies to meet business goals.
• Engage with HCPs and stakeholders to promote the brand.
• Oversee marketing campaigns across digital, print, and events.
• Collaborate with cross-functional teams to ensure consistent messaging.
• Monitor KPIs and optimize campaigns based on analytics.
• Plan product launches and lifecycle management with internal teams.

Skills

Analytical skills

Digital marketing

CRM proficiency

Communication

Project management

Education

Bachelor’s degree in marketing or related field

Tools

CRM systems

Microsoft Office

Marketing tools

Job description

IQVIA is seeking a Marketing Manager to develop and execute brand strategies, engage with healthcare professionals and stakeholders, and oversee marketing campaigns.

This strategic, customer‑facing role requires cross‑functional collaboration to ensure compliant product positioning, robust analytics, and successful omnichannel launches.

You will manage budgets, monitor KPIs, and drive market insights to improve brand performance in the Philippine market.