Brand Manager — Omnichannel Pharma Marketing Leader

Iqvia; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

IQVIA is seeking a Marketing Manager in the Philippines to lead brand strategies, engage with healthcare professionals, and oversee multi-channel campaigns. You will ensure brand performance aligns with business goals and collaborate across sales, medical, regulatory, and market access teams.

The role emphasizes analytics, stakeholder engagement, and lifecycle management to drive product adoption and market presence within regulatory guidelines.

Qualifications

• Bachelor's degree in marketing, Medical Bioscience, Biotechnology, Pharmacy or related field.

Responsibilities

• Take responsibility for day-to-day brand performance activities aligned with business goals.
• Collaborate with cross-functional teams (sales, medical, regulatory and market access) for consistent messaging.
• Monitor KPIs and provide recommendations for brand optimization.
• Engage with HCPs and hospital administrators to promote the brand and gather market insights.
• Build and maintain relationships with HCPs to align marketing strategies with market needs.
• Develop and implement omnichannel marketing strategies across email, webinars, events and digital content.

Skills

Strong analytical skills

Excellent communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing, Medical Bioscience, Biotechnology, Pharmacy or related field

Tools

CRM systems

Microsoft Office

Digital marketing tools

Job description

IQVIA is seeking a Marketing Manager in the Philippines to lead brand strategies, engage with healthcare professionals, and oversee multi-channel campaigns. You will ensure brand performance aligns with business goals and collaborate across sales, medical, regulatory, and market access teams.

The role emphasizes analytics, stakeholder engagement, and lifecycle management to drive product adoption and market presence within regulatory guidelines.