Brand Strategy Lead - FMCG Growth & Insights

Tataconsumer; Hinoba-an; Presencial; PHP 600.000 - 900.000; Jornada completa

Descripción de la vacante

Tataconsumer is seeking a Marketing professional to anchor volume, revenue, and profitability targets for the brand, collaborating with cross-functional teams to deliver business growth.

You will develop annual marketing plans, oversee media planning, and lead GTM strategies to enhance category profitability while ensuring stock availability with Sales and Procurement. MBA in Marketing is preferred, with 2–3 years FMCG experience.

Formación

• Brand management or FMCG sales experience.
• Experience collaborating with sales to drive volume/value.
• Pricing knowledge and margin optimization.
• Strong data mining and Excel proficiency.

Responsabilidades

• Anchor volume, revenue and profitability targets with cross-functional teams.
• Develop annual marketing plans to grow the category's profitability.
• Oversee media planning and ensure timely, strong campaigns.
• Lead GTM strategy to deliver portfolio growth.
• Collaborate with Shopper Marketing, Sales, and Procurement to ensure stock availability.
• Translate consumer insights into impactful trade activations.

Conocimientos

Data analysis

Presentation skills

Communication

Stakeholder management

Educación

MBA in Marketing

Herramientas

MS Excel

Descripción del empleo

Tataconsumer is seeking a Marketing professional to anchor volume, revenue, and profitability targets for the brand, collaborating with cross-functional teams to deliver business growth.

You will develop annual marketing plans, oversee media planning, and lead GTM strategies to enhance category profitability while ensuring stock availability with Sales and Procurement. MBA in Marketing is preferred, with 2–3 years FMCG experience.