Brand Strategy Lead: Campaigns, Launches & Growth

Infinitysportsinternational; Makati; On-site; PHP 800,000 - 1,600,000; Full time

Job summary

Infinitysportsinternational is seeking an experienced Brand Manager to lead the development and execution of brand strategies in the Philippine market. You will collaborate with sales, product development, and creative teams to drive growth and ensure consistency across all advertising, packaging, and communications.

The ideal candidate has 3–5+ years in brand management, preferably in FMCG or distributor roles, with strong skills in market research, data analysis, and digital marketing.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, or related field.
• 3–5+ years experience as Brand Manager or similar.
• Experience in FMCG or Distributor/Trading.
• Strong market research, data analysis, and consumer behavior knowledge.
• Excellent communication, leadership, and PM skills.
• Creative thinker with problem-solving abilities.
• Proficient in digital marketing tools and analytics platforms.
• Ability to work under pressure and manage multiple projects.

Responsibilities

• Develop and execute brand strategies to achieve business objectives.
• Conduct market research and analyze consumer insights to identify opportunities.
• Oversee marketing campaigns, product launches, and promotional activities.
• Ensure brand consistency across advertising, communication, and packaging.
• Collaborate with sales, product development, and creative teams.
• Monitor competitor activity and industry trends.
• Manage budgets and measure the effectiveness of brand campaigns.
• Build strong relationships with media, agencies, and key partners.

Skills

Brand management

Market research

Digital marketing

Data analysis

Leadership

Project management

Communication

Creative thinking

Consumer behavior

Time management

Education

Bachelor's degree in Marketing or related field

Job description

Infinitysportsinternational is seeking an experienced Brand Manager to lead the development and execution of brand strategies in the Philippine market. You will collaborate with sales, product development, and creative teams to drive growth and ensure consistency across all advertising, packaging, and communications.

The ideal candidate has 3–5+ years in brand management, preferably in FMCG or distributor roles, with strong skills in market research, data analysis, and digital marketing.