Brand Strategist

M-Commerce Corporation; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading e-commerce platform in the Philippines is seeking a skilled marketing professional to manage product understanding and differentiation. Responsibilities include reviewing product details, conducting market and competitor analysis, and translating consumer insights into actionable strategies. The ideal candidate will have strong analytical and communication skills, with experience in aligning marketing messages with core consumer beliefs. This role offers an opportunity to shape the emotional narrative around products, ensuring consistent and impactful content.

Qualifications

• Strong understanding of product differentiation and consumer insights.
• Ability to conduct competitive analysis and market research.
• Excellent communication and presentation skills.

Responsibilities

• Review and detail each product's ingredients and benefits.
• Analyze the competitive landscape and identify unique positioning.
• Map consumer emotions during the product usage journey.
• Develop a core belief statement reflecting the product's essence.
• Collaborate with content teams to ensure aligned messaging.
• Conduct audits to maintain belief consistency in communications.
• Test messaging strategies and adapt based on insights.

Job description

Product Understanding & Differentiation

• Review each product in detail (ingredients, formulation, benefits, story).
• Identify what makes it truly special or emotionally relevant to Filipino consumers.
• Translate product features into sensory or emotional descriptions (e.g., Its like giving your skin a glass of cold milk every morning.)

Market & Competitor Analysis

• Study the competitive landscape: what other brands are saying, what feels repetitive, and where differentiation can be found.
• Identify counter-beliefs e.g., if every brand says whitening, you might position your product around natural glow restoration.

Consumer Insight & Emotional Mapping

• Understand what the consumer feels before, during, and after using the product.
• Find emotional triggers that can shift consumer perception or create deeper loyalty.

Belief Extraction

• Convert the product truth and insights into one Core Belief Statement the main emotional takeaway that every piece of content must reflect.
• Example: Scrubbing shouldn't feel like work it should feel like a ritual that resets your skin and your mood.

Strategic Handoff to Content Team

• Present and explain your Core Belief Statement to the Content Strategists.
• Collaborate to ensure that the hooks, storylines, and tone of each video reflect this belief consistently.

Belief Consistency Audits

• After execution, review final content and check if the emotion and message still align with the original Core Belief.
• Provide feedback to improve storytelling alignment.

Research, Testing, and Adaptation

• Occasionally run message tests internally or across short content samples to identify which belief framing resonates strongest.