Brand Strategist

M Commerce Corporation; Taguig; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

HMO

Government mandated benefits

Job summary

A leading marketing firm in Taguig is looking for a marketing specialist to analyze consumer insights and market trends. You will translate product features into engaging stories and present core beliefs to the content team. Successful candidates will have 1-3 years of experience and a bachelor's degree. Join us to help shape narratives that resonate emotionally with consumers while enjoying government-mandated benefits.

Qualifications

• 1-3 years of experience in marketing or consumer insights.
• Ability to analyze market trends and consumer emotions.

Responsibilities

• Identify emotional relevance for Filipino consumers.
• Translate product features into engaging narratives.
• Conduct market competitiveness analysis.
• Present core belief statements to content teams.

Skills

Consumer insight analysis

Market analysis

Emotional mapping

Creative storytelling

Education

Bachelor's degree

Job description

On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

• Identify what makes it truly special or emotionally relevant to Filipino consumers.
• Translate product features into sensory or emotional descriptions (e.g., “It’s like giving your skin a glass of cold milk every morning.”)

Market & Competitor Analysis

• Study the competitive landscape: what other brands are saying, what feels repetitive, and where differentiation can be found.
• Identify “counter-beliefs” — e.g., if every brand says “whitening,” you might position your product around “natural glow restoration.”

Consumer Insight & Emotional Mapping

• Understand what the consumer feels before, during, and after using the product.
• Find emotional triggers that can shift consumer perception or create deeper loyalty.

Belief Extraction

• Convert the product truth and insights into one Core Belief Statement— the main emotional takeaway that every piece of content must reflect.
• Example: “Scrubbing shouldn’t feel like work — it should feel like a ritual that resets your skin and your mood.”

Strategic Handoff to Content Team

• Present and explain your Core Belief Statement to the Content Strategists.
• Collaborate to ensure that the hooks, storylines, and tone of each video reflect this belief consistently.

Belief Consistency Audits

• After execution, review final content and check if the emotion and message still align with the original Core Belief.
• Provide feedback to improve storytelling alignment.

Research, Testing, and Adaptation

• Occasionally run message tests internally or across short content samples to identify which belief framing resonates strongest.

Working Location

The Curve. 1630 3rd Ave, Taguig, Metro Manila, Philippines