Content & Community Associate (Betting/Lotto Industry)

Beyond Horizon; Taguig; On-site; PHP 334,800 - 558,000; Full time

Job summary

A dynamic social media company based in Metro Manila seeks an enthusiastic individual for community and content management. The role involves building local identity through engaging social media content, managing community interaction, and executing creative promotional campaigns. The ideal candidate is proficient in English and Tagalog, skilled in social media, and able to understand basic metrics to drive results. A keen eye for aesthetics and a collaborative spirit are essential.

Qualifications

• Professional English for work communication and native/expert in Tagalog.
• Heavy user of FB/TikTok/IG, knowledgeable about trends and slang.
• Familiarity with basic editing tools and a good sense of aesthetics.
• Ability to understand engagement and conversion metrics.

Responsibilities

• Build and manage community engagement on social platforms like FB and TikTok.
• Create eye-catching content, including visuals and campaigns.
• Plan and execute promotional campaigns tailored for local culture.
• Collaborate with cross-functional teams to execute creative ideas.

Skills

Language proficiency in English and Tagalog

Social Media Savvy

Proficiency in Canva and CapCut

Understanding of basic metrics

Job description

Your Core Mission

1. Cultural Connector: Building Local Identity

• Localization Expert: Make the product feel "at home." How do we make it cool ("Astig") for the youth but warm and welcoming for the elders?
• Spreading Good Vibes: Plan content that resonates (e.g., sharing stories of luck, bayanihan, or helping others). Let users feel we are a brand with a heart.
• Creating a "Nationwide" Feel: Create content that isn't just a corporate ad, but feels like a chat with a friendly neighbor. Make them feel this is their brand.

2. Community & Content Management

• Community Engagement (FB / Telegram / TikTok): Don't just post announcements. Chat, interact, and bond with fans like a friend.
• Content Creation: Produce eye-catching visuals, memes, or Reels that make people stop scrolling, like, and share.
• Success Metrics: Improve community liveliness (Interaction Rate, Share Rate) and organic growth.

3. Campaign Planning & Execution

• Campaign Strategy: Design monthly promos and festival events (e.g., Payday Specials, Christmas/Pasko, CNY).
• Creative Flow: Write campaign copy and conceptualize visuals that make users feel "This is fun and worth joining!"
• Collaboration: Hand over plans to Operations for cost calculation and Design for asset creation.
• Success Metrics: Drive tangible business growth (Active Users, Recharge Intent).

4. Cross-team Collaboration

• Work closely with the project team to ensure your wild, creative ideas are executable and cost-effective.

What We Expect From You

Hard Skills (Must-have or Willing to Learn Fast)

• Language: Professional English for work communication; Native/Expert in Tagalog (Knowledge of other dialects is a plus!).
• Social Media Savvy: Heavy user of FB/TikTok/IG. You know what's trending, what goes viral, and the latest slang.
• Tools: Proficient in Canva, CapCut, or basic editing tools. (Good taste and hands-on ability are key).
• Data Sense: Able to understand basic metrics (Engagement rate, Conversion rate) and adjust strategies accordingly.

Core Traits (We Value These the Most)

• Malasakit (Empathy & Care): You genuinely understand Filipino values and can think from the user's perspective.
• Results-Oriented: You don't just "do tasks"—you "deliver results."
• Execution Power: You can brainstorm great ideas AND make them happen.
• Resilience & Adaptability: Startup environments change fast. You stay positive and adjust quickly.
• Team Spirit: Optimistic, helpful, and curious.