Brand Strategist: Drive Differentiation & Storytelling

M-Commerce Corporation; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading e-commerce platform in the Philippines is seeking a skilled marketing professional to manage product understanding and differentiation. Responsibilities include reviewing product details, conducting market and competitor analysis, and translating consumer insights into actionable strategies. The ideal candidate will have strong analytical and communication skills, with experience in aligning marketing messages with core consumer beliefs. This role offers an opportunity to shape the emotional narrative around products, ensuring consistent and impactful content.

Qualifications

• Strong understanding of product differentiation and consumer insights.
• Ability to conduct competitive analysis and market research.
• Excellent communication and presentation skills.

Responsibilities

• Review and detail each product's ingredients and benefits.
• Analyze the competitive landscape and identify unique positioning.
• Map consumer emotions during the product usage journey.
• Develop a core belief statement reflecting the product's essence.
• Collaborate with content teams to ensure aligned messaging.
• Conduct audits to maintain belief consistency in communications.
• Test messaging strategies and adapt based on insights.

Job description

A leading e-commerce platform in the Philippines is seeking a skilled marketing professional to manage product understanding and differentiation. Responsibilities include reviewing product details, conducting market and competitor analysis, and translating consumer insights into actionable strategies. The ideal candidate will have strong analytical and communication skills, with experience in aligning marketing messages with core consumer beliefs. This role offers an opportunity to shape the emotional narrative around products, ensuring consistent and impactful content.