Key Responsibilities:
1. Content Creation & Design
- Conceptualize, design, and produce multimedia content such as:
- Product photos and creative layouts
- Promotional graphics
- Social media assets (IG, TikTok, Facebook, YouTube)
- Website banners and e-commerce visuals
- Packaging mockups and point-of-sale materials
- Create visually appealing product highlight videos, tutorials, and motion graphics that align with brand guidelines.
- Ensure all digital assets maintain consistent branding, tone, and style reflective of the skincare brand’s identity.
2. Product & Campaign Shoots
- Plan, execute, and edit product photoshoots, including flatlays, lifestyle shots, and texture shots.
- Collaborate with the marketing team to develop visual concepts for seasonal campaigns, product launches, and promotional events.
- Perform photo and video retouching to enhance skin, textures, and product details.
3. Social Media Content Production
- Develop content tailored for beauty and skincare trends across TikTok and Instagram.
- Create short-form and long-form video content (e.g., GRWM, product features, tutorials).
- Work closely with KOL/Influencer team to provide visuals that complement campaigns.
4. Video Editing & Motion Graphics
- Edit videos for ads, social media, product demos, and brand campaigns.
- Produce animations, transitions, and motion graphics to elevate content quality.
- Optimize videos for different platforms, ensuring correct sizing and formats.
5. Collaboration & Execution
- Work with the marketing, branding, and product development teams to execute cohesive visuals.
- Produce assets needed for e-commerce platforms (Shopee, Lazada, TikTok Shop).
- Support the creative team with additional design needs as required.