Brand PR Manager

sm retail; Philippines; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

sm retail is seeking a Brand PR Manager to strengthen visibility and engagement through compelling content, influencer partnerships, and strategic public relations initiatives. You will lead content development and manage influencer collaborations to connect with target audiences.

The role requires coordinating PR campaigns, tracking performance, and coordinating awards and recognitions to enhance brand reputation.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Advertising, or related field.
• At least 3 years of relevant experience in Public Relations, Brand Communications, Influencer Marketing, Content Development, or Integrated Marketing Communications.
• Experience in managing influencer partnerships, KOL engagements, and brand campaigns.
• Experience in media relations, PR performance monitoring, and campaign reporting.
• Creative, resourceful, and highly organized with the ability to manage multiple projects and deadlines.

Responsibilities

• Collaborate with the PR team in developing content direction, messaging, and copy requirements for brand initiatives.
• Recommend content improvements based on performance data, audience engagement, and trends.
• Develop engaging lifestyle articles and feature stories for traditional media publications.
• Identify relevant lifestyle topics and storytelling opportunities that promote the brands and their offerings.

Skills

Content development

Influencer marketing

Public relations

Brand communications

Education

Bachelor's degree in communications/PR/marketing

Job description

The Brand PR Manager will strengthen brand visibility and engagement through compelling content, influencer partnerships, and impactful public relations initiatives. This role will lead content development, manage influencer collaborations, track PR performance, and drive recognition initiatives that enhance brand reputation and connect with target audiences.

What You'll Do:

Content Production & Development

• Collaborate with the PR team in developing content direction, messaging, and copy requirements for various brand initiatives.
• Recommend content improvements based on performance data, audience engagement, and emerging trends.
• Develop engaging lifestyle articles and feature stories for traditional media publications.
• Identify relevant lifestyle topics and storytelling opportunities that promote the brands and their offerings.

Influencer Marketing & Partnerships

• Identify, evaluate, and engage Key Opinion Leaders (KOLs), influencers, and content creators aligned with brand campaigns.
• Manage influencer coordination, including contracts, deliverables, timelines, and stakeholder communications.
• Coordinate with influencers, their representatives, and production teams to ensure seamless campaign execution.
• Oversee on-ground influencer and production requirements, including product provisions, permits, and other logistical arrangements.

PR Performance Reporting

• Consolidate and analyze data for monthly, quarterly, and annual earned media performance reports.
• Track digital content metrics and evaluate campaign effectiveness across traditional and digital media platforms.
• Generate insights and recommendations to improve future PR initiatives and content strategies.

Corporate Recognitions & Awards

• Develop and coordinate award submissions and entries for relevant industry and corporate recognition platforms.
• Work with internal teams and business units to gather information and supporting materials for award applications.
• Prepare compelling write-ups, presentations, and other communication materials to support award submissions.
• Develop communication initiatives to maximize the visibility and impact of recognitions received.

What We're Looking For:

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Advertising, or any related field.
• At least 3 years of relevant experience in Public Relations, Brand Communications, Influencer Marketing, Content Development, or Integrated Marketing Communications.
• Experience in managing influencer partnerships, KOL engagements, and brand campaigns.
• Experience in media relations, PR performance monitoring, and campaign reporting.
• Creative, resourceful, and highly organized, with the ability to manage multiple projects and deadlines.