Brand PR & Content Strategy Lead

SM Retail; Pasay; On-site; PHP 600,000 - 900,000; Full time

Job summary

SM Retail is seeking a Brand PR Manager to strengthen brand visibility and engagement through compelling content, influencer partnerships, and impactful public relations initiatives. This role leads content development, manages influencer collaborations, tracks PR performance, coordinates award submissions, and develops communications materials to connect with target audiences.

You will work across teams to secure media coverage, monitor campaigns, and report results on a monthly and quarterly

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Advertising, or related field.
• At least 3 years of relevant experience in Public Relations, Brand Communications, Influencer Marketing, Content Development, or Integrated Marketing Communications.
• Experience in managing influencer partnerships, KOL engagements, and brand campaigns.
• Experience in media relations, PR performance monitoring, and campaign reporting.
• Creative, resourceful, and highly organized with multiple projects and deadlines.

Responsibilities

• Content production and development across brand initiatives.
• Identify topics and storytelling opportunities to promote the brand.
• Manage influencer coordination, contracts, timelines, and communications.
• Coordinate with production teams for on-ground campaigns.
• Consolidate data for earned media performance reports and derive insights.
• Prepare award submissions and supporting materials.

Skills

Public relations

Brand communications

Influencer marketing

Content development

Media relations

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Advertising, or related field

Job description

SM Retail is seeking a Brand PR Manager to strengthen brand visibility and engagement through compelling content, influencer partnerships, and impactful public relations initiatives. This role leads content development, manages influencer collaborations, tracks PR performance, coordinates award submissions, and develops communications materials to connect with target audiences.

You will work across teams to secure media coverage, monitor campaigns, and report results on a monthly and quarterly