Brand PR Lead: Content, Influencers & Awards

sm retail

Philippines

On-site

PHP 700,000 - 1,100,000

Full time

2 days ago

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Job summary

sm retail is seeking a Brand PR Manager to strengthen visibility and engagement through compelling content, influencer partnerships, and strategic public relations initiatives. You will lead content development and manage influencer collaborations to connect with target audiences.

The role requires coordinating PR campaigns, tracking performance, and coordinating awards and recognitions to enhance brand reputation.

Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Advertising, or related field.
At least 3 years of relevant experience in Public Relations, Brand Communications, Influencer Marketing, Content Development, or Integrated Marketing Communications.
Experience in managing influencer partnerships, KOL engagements, and brand campaigns.
Experience in media relations, PR performance monitoring, and campaign reporting.
Creative, resourceful, and highly organized with the ability to manage multiple projects and deadlines.

Responsibilities

Collaborate with the PR team in developing content direction, messaging, and copy requirements for brand initiatives.
Recommend content improvements based on performance data, audience engagement, and trends.
Develop engaging lifestyle articles and feature stories for traditional media publications.
Identify relevant lifestyle topics and storytelling opportunities that promote the brands and their offerings.