Influencers & PR Specialist

Vice Cosmetics Group Inc.; Taguig; Hybrid; PHP 446,000 - 1,004,000; Full time

Job summary

Vice Cosmetics Group Inc. is seeking an Influencers & PR Specialist to develop and execute influencer, creator, and public relations initiatives that strengthen brand awareness and advocacy.

You will lead influencer outreach, KOL identification, seeding monitoring, and performance reporting while collaborating with internal teams and external partners. The role involves coordinating influencer campaigns, managing media relations, and identifying opportunities for collaborations and events to

Qualifications

• Bachelor’s degree required or equivalent experience.
• 4–5 years in influencer marketing, PR, media relations, creator partnerships or marketing communications.
• PR agency experience is highly preferred.
• Excellent relationship-building, communication, negotiation, and presentation skills.
• Strong understanding of local influencer, creator, talent agency, and media landscape.

Responsibilities

• Lead KOL identification, segmentation, evaluation, negotiation, and recommendations based on objectives.
• Develop KOL briefs and campaign requirements aligned with brand goals.
• Coordinate influencer campaign requirements: briefing, deliverables, timelines, content coordination, follow-ups.
• Maintain a master PR list with contacts, audience, platform and content category.
• Lead PR seeding monitoring and coordinate with Marketing Coordinator on logistics.
• Manage influencer and media outreach, building relationships with creators and media partners.
• Support Social Media Specialist with influencer coordination and content amplification as needed.
• Identify opportunities for media engagement, creator collaborations, and PR initiatives to support brand priorities.
• Monitor KOL budgets, allocations, commitments, and campaign expenses.
• Track campaign performance and prepare KOL and PR performance reports.

Skills

Influencer marketing

Public relations

Media relations

Negotiation

Communication

Presentation skills

Analytics and reporting

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, or related field

Job description

The Influencers & PR Specialist is responsible for developing and executing influencer, creator, and public relations initiatives that strengthen brand awareness, credibility, and advocacy. This role leads influencer and media outreach, KOL identification and management, seeding monitoring, and performance reporting, while working closely with internal teams and external partners.

Job Duties and Responsibilities

Influencer & PR Management

• Lead KOL identification, segmentation, evaluation, negotiation, and recommendations based on campaign objectives and target audiences.

• Develop KOL briefs and campaign requirements in alignment with product, campaign, and brand objectives.

• Coordinate influencer campaign requirements, including briefing, deliverables, timelines, content coordination, and follow-ups.

• Maintain and update a master PR list to keep track of existing media and influencer contacts and easily identity their audience, platform and content category.

• Lead PR seeding monitoring while coordinating with the Marketing Coordinator on logistics and execution.

• Manage influencer and media outreach, building and maintaining strong relationships with creators, media contacts, and other relevant partners.

• Support the Social Media Specialist in influencer-related coordination and content amplification when needed.

Events & Partnerships

• Lead the identification, selection and coordination of influencers and media invitations for brand events.

• Identify opportunities for media engagement, creator collaborations, and PR initiatives that support brand and campaign priorities.

Budget & Performance Reporting

• Monitor KOL budgets, including allocations, commitments, and campaign-related expenses.

• Track campaign performance to assess effectiveness in comparison with other campaigns.

• Prepare KOL and PR performance reports, evaluating campaign results and identifying learnings and recommendations.

Job Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, or a related field.

• At least 4–5 years of experience in influencer marketing, public relations, media relations, creator partnerships or marketing communications.

• PR agency experience is highly preferred.

• Excellent relationship-building, communication, negotiation, and presentation skills.

• Strong understanding of the local influencer, creator, talent agency, and media landscape.

• Proven experience in influencer campaigns, segmentation, outreach, negotiation, campaign coordination, and reporting.

• Experience managing PR seeding and media outreach.

• Analytical skills and experience preparing campaign performance reports.

• Experience in beauty, fashion, lifestyle, or consumer brands is an advantage.