Public Relations Manager

Private Advertiser; Quezon City; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Private Advertiser seeks a PR Manager to develop and execute the PR/media and influencer relationship strategy aligned with brand objectives. The role focuses on raising brand awareness among key influencers, media, and publications in the digital age.

You will translate brand strategy into communication plans and materials, connect with stakeholders, and advocate for the brand while collaborating with cross-functional teams and PR agencies to drive measurable results.

Qualifications

• Hands-on experience leading consumer PR campaigns.
• Dynamic persona and charisma with integrity and values.
• Proven ability to develop and implement communications strategies with measurable results.
• Strong initiative with ability to lead or participate in cross-functional teams.
• Understanding of emerging trends and technologies influencing earned media.
• Agency work experience and partnering with PR agencies for high performance.
• Knowledge in performance marketing: PR metrics targeting and achievement.

Responsibilities

• Develop and implement PR/media and influencer relationship strategy within the brand framework.
• Act as Brand Representative; connect with media personnel and influencers to build advantageous partnerships.

Skills

PR campaigns leadership

Charismatic communication

Strategy development

Cross-functional teamwork

Earned media trends

Agency collaboration

Performance marketing knowledge

Job description

Overall, the PR Manager is responsible for effectively developing and successfully implementing the PR/media and influencer relationship strategy, in line with the brand and category objectives. We see her as a:

1. 1. Catalyst- someone to drive the ideas, strategy, and activities that will enable the brand to be known among key influencers/ endorsers/experts and media personnel/publications, especially in the growing digital world.
2. 2. Gifted communicator, able to break down brand strategy to language and communication plans/materials that will effectively connect to our identified stakeholders.
3. 3. Networker as the Brand Representative, able to reach out and connect while being a true advocate of the brand and its values.

QUALIFICATIONS:

1. 1. Hands-on experience leading consumer PR campaigns
2. 2. Dynamic persona and charisma, rooted on integrity and sharing same values as the company
3. 3. Proven ability to develop and successfully implement communications strategies, achieving targeted metrics.
4. 4. A strong sense of urgency, a high degree of initiative, and the ability to lead and/or participate in cross-functional teams with highly developed teamwork skills
5. 5. Understanding of emerging trends and technologies influencing earned media
6. 6. Agency work experience a plus as well as effectively partnering with PR agency as client to achieve sustainable high performance
7. 7. With knowledge in performance marketing: PR metrics targeting and achievement.