Public Relations Manager

Yellow Brick Media Group Inc.; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Yellow Brick Media Group Inc. in Makati, Metro Manila, Philippines, seeks a seasoned PR leader to design and drive integrated campaigns for diverse clients. You will translate briefs into compelling PR plans, coordinate across teams, and ensure timely delivery of high-impact initiatives.

Responsibilities include influencer outreach, media relations, content creation guides, press materials, and KPI-driven reporting, with a focus on brand storytelling and measurable results.

Qualifications

• Stay up to date on PR trends and media landscapes.
• Ability to coordinate with internal departments to ensure seamless integration of PR efforts with broader campaign strategies.

Responsibilities

• Develop and implement PR strategies aligned with client objectives and brand identity.
• Translate briefs into compelling PR campaigns across platforms.
• Oversee campaign timelines, deliverables, and execution.
• Source influencers, KOLs, and media contacts to amplify messaging.
• Build relationships with influencers, media outlets, and content creators.
• Create content guidelines reflecting brand tone and messaging.
• Write and edit press releases, pitches, captions, and copy.
• Supervise PR efforts including social posts and media pickups.
• Define and monitor KPIs for data-backed results.
• Lead PR team and ensure output quality.

Skills

PR strategy

Influencer marketing

Media relations

Campaign management

KPI analytics

Team leadership

Job description

About the role

This role involves developing and implementing effective PR strategies and communication plans that align with client objectives and brand identity. You will translate client briefs and brand messages into compelling, actionable PR campaigns across various platforms, overseeing campaign timelines, deliverables, and execution to ensure smooth and timely delivery of all PR initiatives.

Key responsibilities

• Develop and implement effective PR strategies and communication plans that align with client objectives and brand identity

• Translate client briefs and brand messages into compelling, actionable PR campaigns across various platforms

• Oversee campaign timelines, deliverables, and execution to ensure smooth and timely delivery of all PR initiatives

• Propose and source new and relevant influencers, KOLs, and media contacts to amplify campaign messaging and reach

• Build and nurture strong, long-term relationships with influencers, content creators, media outlets, and KOLs

• Create clear and engaging content guides for influencers that reflect brand tone, campaign objectives, and key messaging

• Write, edit, and review press releases, pitch letters, captions, and other copy materials required for PR initiatives

• Supervise and track all PR efforts, including social media content rollouts, influencer posts, and media pickups

• Define and monitor campaign KPIs, ensuring campaigns are results-driven and data-backed

• Manage and guide the PR team, delegate responsibilities effectively, and ensure quality control across all outputs

About you

• Stay up to date on PR trends, digital innovations, influencer marketing strategies, and evolving media landscapes

• Ability to coordinate with internal departments to ensure seamless integration of PR efforts with broader campaign strategies