Brand PR Officer

MR DIY Philippines; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

MR.DIY Philippines is seeking a Brand PR Officer to support branding, Brand PR and consumer storytelling, strengthening brand relevance and Top-of-Mind awareness. You will work with Marketing, Campaigns and Digital teams to ensure consistent brand messages across channels.

The role focuses on planning and executing Brand PR programs, coordinating press materials, and tracking earned media performance. A 2–4 year background in Brand Marketing or PR and strong communication skills are preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field.
• 2–4 years of experience in Brand Marketing, PR, Communications, Content Marketing or related roles.
• Strong written and verbal communication skills.
• Good understanding of brand building, consumer communications.
• Experience working with PR agencies, media or influencers is an advantage.

Responsibilities

• Brand Execution & Stewardship: Support implementation of brand positioning, key messages and guidelines across Marketing initiatives and ensure consistency across channels.
• Brand PR & Earned Media: Plan and execute Brand PR programs; coordinate press materials, media outreach and earned media requirements.
• Consumer Storytelling: Develop product-led stories and partner with Campaigns and Digital to improve storytelling.
• Performance Tracking: Track brand, PR and earned media performance; consolidate coverage and engagement metrics.
• Cross-Functional Coordination: Coordinate with Campaigns, Digital, Creatives and Insights & Analytics; align with Trade Marketing and other functions.

Skills

Brand Marketing

PR & Communications

Content Marketing

Project Management

Consumer orientation

Collaboration

Education

Bachelor's degree in Marketing

Job description

About The Job Brand PR OfficerThe Branding / Brand PR Officer supports the execution of MR.DIY's branding, Brand PR and consumer storytelling agenda, with a focus on helping strengthen brand relevance, Top-of-Mind awareness and brand equity.

About The Job Brand PR OfficerThe Branding / Brand PR Officer supports the execution of MR.DIY's branding, Brand PR and consumer storytelling agenda, with a focus on helping strengthen brand relevance, Top-of-Mind awareness and brand equity.

Key Responsibilities

Brand Execution & Stewardship

• Support the Manager in implementing brand positioning, key messages and communication guidelines across Marketing initiatives.
• Review consumer-facing materials to help ensure consistency with MR.DIY's brand direction.
• Coordinate with Creatives, Campaigns and Digital teams to ensure brand messages are consistently translated across channels.
• Support the development of brand-building communication materials and toolkits.

Brand PR & Earned Media

• Support planning and execution of Brand PR programs aligned with Marketing priorities.
• Coordinate press materials, media outreach, product stories and other earned media requirements.
• Maintain media lists, PR trackers, coverage reports and related documentation.
• Work with external PR partners where applicable to ensure timely and accurate execution.
• Help identify relevant consumer-facing stories that can generate positive earned coverage.

Consumer Storytelling

• Support the development of product-led and problem-solution stories that make MR.DIY more relevant to everyday consumer needs.
• Work with Campaigns and Digital to identify opportunities for stronger storytelling across brand initiatives
• Help ensure communication is simple, relevant and easy for consumers to understand

Performance Tracking

• Support tracking of brand, PR and earned media performance measures.
• Consolidate coverage, reach, engagement and other agreed metrics.
• Assist in post-activity reviews and documentation of key learnings.

Cross-Functional Coordination

• Coordinate closely with Campaigns, Digital, Creatives and Insights & Analytics
• Support required alignment with Trade Marketing and other functions for integrated brand initiatives.
• Ensure timely delivery of materials, approvals and execution requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field
• At least 2–4 years of experience in Brand Marketing, PR, Communications, Content Marketing or related roles.
• Strong written and verbal communication skills.
• Good understanding of brand building, consumer communications.
• Experience working with PR agencies, media or influencers is an advantage.
• Organized and comfortable managing multiple projects and deadlines.
• Able to interpret basic performance data and translate learnings into action.
• Strong consumer orientation
• Good brand judgment
• Clear and concise communicator
• Organized and detail-conscious
• Collaborative and responsive
• Curious and willing to learn
• Able to work effectively in a fast-paced environment