Senior Fashion PR & Media Relations Leader

sm retail; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

SM Fashion is seeking a Senior PR Manager to design and execute public relations plans that boost the brand's visibility, reputation, and desirability in the local fashion scene. The role focuses on media relations, influencer partnerships, and high-profile events, with responsibilities spanning campaigns, press materials, and ongoing trend monitoring to uncover new opportunities.

A bachelor's degree and 5–7 years in fashion PR are required, with strong writing, relationship-building, and

Qualifications

• Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field.
• Minimum 5-7 years of professional experience in public relations, preferably within the fashion industry.
• Media Relations Expertise: Proven track record of securing high-quality media coverage in top-tier publications.
• Strong Writing and Communication Skills: Excellent written and verbal communication with press releases, media pitches, and presentations.

Responsibilities

• Develop and execute comprehensive PR strategies aligned with brand objectives across traditional and digital media.
• Build and maintain relationships with key media contacts in fashion publications and broadcast media.
• Identify and cultivate relationships with fashion influencers, KOLs, and stylists to amplify messaging.
• Plan and manage high-profile events such as fashion shows, press presentations, and trunk shows.
• Monitor industry trends to identify opportunities for increased brand visibility.

Skills

Media relations

Influencer marketing

Event planning

Press writing

Stakeholder management

Public relations strategy

Education

Bachelor's degree in Public Relations/Journalism/Communications/Marketing

Job description

SM Fashion is seeking a Senior PR Manager to design and execute public relations plans that boost the brand's visibility, reputation, and desirability in the local fashion scene. The role focuses on media relations, influencer partnerships, and high-profile events, with responsibilities spanning campaigns, press materials, and ongoing trend monitoring to uncover new opportunities.

A bachelor's degree and 5–7 years in fashion PR are required, with strong writing, relationship-building, and