Senior Public Relations Manager

SM Retail; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

SM Fashion in Manila is seeking a Senior PR Manager to lead public relations strategies that raise brand visibility and desirability in the competitive local fashion scene. You will craft press releases, pitches, and presentations, manage media relations, and drive influencer partnerships, events, and trend monitoring to position the brand at the forefront of fashion media.

The ideal candidate has a bachelor's degree in PR, journalism, communications, or marketing, and 5–7 years of PR experience

Qualifications

• Bachelor's degree in Public Relations, Journalism, Communications, Marketing.
• 5-7 years of professional PR experience, preferably in fashion.
• Proven track record of securing media coverage in top-tier publications.
• Strong writing and verbal communication skills for press releases and pitches.
• Excellent interpersonal skills with media, influencers, and internal stakeholders.

Responsibilities

• Develop and execute comprehensive PR strategies aligned with brand objectives across channels.
• Manage media relations and build relationships with journalists.
• Identify and cultivate relationships with fashion influencers and KOLs to amplify brand messaging.
• Plan and manage high-profile events such as fashion shows, press presentations, and trunk shows.
• Monitor industry trends and competitor activity to identify visibility opportunities.

Skills

Media Relations

Press Writing

Influencer Marketing

Event Planning

Stakeholder Management

Education

Bachelor's degree in Public Relations, Journalism, Communications, Marketing

Job description

The Senior PR Manager - Fashion will be responsible for developing and executing impactful public relations plans to enhance SM Fashion’s visibility, reputation, and desirability within the competitive local fashion landscape. This role requires a strong understanding of the fashion industry, media relations, and creative storytelling. The ideal candidate is a proactive, results-oriented individual with excellent communication and interpersonal skills.

The job includes:

• Develop and execute comprehensive PR strategies: Aligned with brand objectives, develop and implement PR campaigns across various channels, including traditional and digital media, influencer marketing, and celebrity relations.
• Media Relations: Build and maintain strong relationships with key media contacts (journalists etc.)
• Influencer Marketing: Identify and cultivate relationships with influential figures (fashion KOLs, social media personalities, stylists) to amplify brand messaging
• Event Planning and Management: Plan and execute high-profile events such as fashion shows, press presentations, and trunk shows to showcase the brand and build brand awareness.
• Stay abreast of industry trends: Continuously monitor industry trends, competitor activities, and emerging media channels to identify new opportunities for brand visibility.

The job seeks:

Education: Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field.

Experience: Minimum 5-7 years of professional experience in public relations, preferably within the fashion industry.

Media Relations Expertise: Proven track record of securing high-quality media coverage in top-tier publications.

Strong Writing and Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling press releases, media pitches, and presentations.

Interpersonal and Relationship-Building Skills: Strong interpersonal and relationship-building skills with the ability to build and maintain strong relationships with media contacts, influencers, and internal stakeholders.