Senior Public Relations Manager

sm retail; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

SM Fashion is seeking a Senior PR Manager to design and execute public relations plans that boost the brand's visibility, reputation, and desirability in the local fashion scene. The role focuses on media relations, influencer partnerships, and high-profile events, with responsibilities spanning campaigns, press materials, and ongoing trend monitoring to uncover new opportunities.

A bachelor's degree and 5–7 years in fashion PR are required, with strong writing, relationship-building, and

Qualifications

• Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field.
• Minimum 5-7 years of professional experience in public relations, preferably within the fashion industry.
• Media Relations Expertise: Proven track record of securing high-quality media coverage in top-tier publications.
• Strong Writing and Communication Skills: Excellent written and verbal communication with press releases, media pitches, and presentations.

Responsibilities

• Develop and execute comprehensive PR strategies aligned with brand objectives across traditional and digital media.
• Build and maintain relationships with key media contacts in fashion publications and broadcast media.
• Identify and cultivate relationships with fashion influencers, KOLs, and stylists to amplify messaging.
• Plan and manage high-profile events such as fashion shows, press presentations, and trunk shows.
• Monitor industry trends to identify opportunities for increased brand visibility.

Skills

Media relations

Influencer marketing

Event planning

Press writing

Stakeholder management

Public relations strategy

Education

Bachelor's degree in Public Relations/Journalism/Communications/Marketing

Job description

The Senior PR Manager - Fashion will be responsible for developing and executing impactful public relations plans to enhance SM Fashion's visibility, reputation, and desirability within the competitive local fashion landscape. This role requires a strong understanding of the fashion industry, media relations, and creative storytelling. The ideal candidate is a proactive, results-oriented individual with excellent communication and interpersonal skills.

The job includes:

• Develop and execute comprehensive PR strategies: Aligned with brand objectives, develop and implement PR campaigns across various channels, including traditional and digital media, influencer marketing, and celebrity relations.
• Media Relations: Build and maintain strong relationships with key media contacts (journalists, editors, stylists, vloggers) in fashion publications, online platforms, and broadcast media. Secure media coverage in relevant outlets through press releases, media pitches, and exclusive interviews.
• Influencer Marketing: Identify and cultivate relationships with influential figures (fashion KOLs, social media personalities, stylists) to amplify brand messaging and reach target audiences.
• Event Planning and Management: Plan and execute high-profile events such as fashion shows, press presentations, and trunk shows to showcase the brand and build brand awareness.
• Stay abreast of industry trends: Continuously monitor industry trends, competitor activities, and emerging media channels to identify new opportunities for brand visibility.

The job seeks:

• Education: Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field.
• Experience: Minimum 5-7 years of professional experience in public relations, preferably within the fashion industry.
• Media Relations Expertise: Proven track record of securing high-quality media coverage in top-tier publications.
• Strong Writing and Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling press releases, media pitches, and presentations.
• Interpersonal and Relationship-Building Skills: Strong interpersonal and relationship-building skills with the ability to build and maintain strong relationships with media contacts, influencers, and internal stakeholders.