Brand Operations Specialist

Thumbtack Philippines; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Thumbtack Philippines is seeking a Brand Operations Specialist to build and lead the operational foundation of the Brand organization. This role launches a new discipline and defines it from the ground up, shaping systems, workflows, tooling, and governance that scale with clarity and high creative standards.

The ideal candidate combines operations acumen, systems thinking, and hands-on AI expertise to automate repetitive tasks, streamline processes, and enable the Brand team to operate more

Qualifications

• Experience in brand operations or creative operations in-house.
• Advanced hands-on experience applying AI to operational workflows.
• Ability to partner with technical teams to scope and implement tooling.
• Strong operational instincts and documentation skills.
• Experience with collaboration, project tracking, production workflows.
• Judgment on when process adds value vs friction.
• Strong communication and stakeholder alignment.
• Systems mindset and commitment to organization.
• Availability to work aligned with PST hours.
• Experience standing up a new operational function.

Responsibilities

• Build the Brand Operations discipline from the ground up with scalable systems.
• Design workflows improving visibility, prioritization, intake, and handoffs.
• Collaborate with technical teams to scope and maintain processes and tooling.
• Apply AI capabilities to automate tasks and create scalable workflows.
• Evaluate and optimize tools for project management and asset workflows.
• Establish AI governance frameworks aligned with team goals.
• Document and manage team processes for cross‑functional adoption.
• Partner with producers, brand managers, and tech teams for clarity.
• Track performance and identify opportunities to reduce friction.
• Own Brand team process clarity across the organization.

Skills

Brand operations

Creative operations

Program management

Workflow design

AI automation

Cross-functional collaboration

Communication skills

Tools

AI tools

Automation platforms

Governance tooling

Job description

About the role

We are looking for a Brand Operations Specialist to build and lead the operational foundation of the Brand organization at Thumbtack. This is the launch of a new discipline—and this person will define it from the ground up.

This role is responsible for developing the systems, workflows, tooling, automations, and governance models that allow the Brand team to scale with clarity, consistency, and high creative standards. A core requirement of this role is advanced, hands‑on use and application of AI—not as a supplement to the work, but as a primary method for building smart systems, automating repetitive tasks, and enabling the organization to operate at a higher level. This person will partner closely with technical teams to scope, author, and maintain the processes and tooling that form the Brand team's operational model.

The ideal candidate is equal parts operator, systems thinker, and AI practitioner. They are energized by building order from complexity, and they understand that strong processes are a strategic enabler of better creative outcomes—not administrative overhead.

What you’ll do

• Build the Brand Operations discipline from the ground up, establishing the systems, standards, and practices that support scalable, high‑performing brand work.
• Design and implement operational workflows that improve visibility, prioritization, intake, approvals, handoffs, timelines, and overall process hygiene across the Brand team.
• Partner with technical teams to scope, author, and maintain the processes, automations, and tooling that form the Brand operational model.
• Apply advanced AI capabilities to automate manual tasks, build intelligent workflows, and create scalable systems—this is a core job function, not an optional enhancement.
• Evaluate, implement, and continuously optimize tools that support project management, asset workflows, collaboration, review cycles, and team planning.
• Establish frameworks for how AI should be applied across Brand operations, ensuring adoption is practical, measurable, and aligned with team goals.
• Author, document, and manage team processes so they are clear, repeatable, and easy for cross‑functional partners to adopt and follow.
• Partner closely with producers, brand managers, art directors, and technical teams to ensure operating models support both creative excellence and executional clarity.
• Track operational performance and identify opportunities to improve throughput, reduce friction, and increase organizational effectiveness.
• Serve as the central owner of Brand team process clarity, ensuring roles, responsibilities, timelines, and decision‑making pathways are well understood across the organization.

In order to be successful, you must bring

• Experience in brand operations, creative operations, program management, or workflow design, ideally within an in‑house brand, marketing, or creative organization.
• Advanced, hands‑on experience applying AI tools and automation to real operational workflows—this is a required skill, not a nice‑to‑have.
• Proven ability to partner with technical teams to scope, design, and implement process and tooling solutions at scale.
• Strong operational instincts, with the ability to translate ambiguity into clear processes, documentation, and working models.
• Experience assessing and managing tools that support collaboration, project tracking, production, review, or creative workflow management.
• Excellent judgment about when process adds value and when it creates unnecessary friction.
• Strong communication skills and the ability to build clarity, alignment, and accountability across a diverse set of stakeholders.
• A systems mindset and a high bar for organization, documentation, and continuous improvement.
• Availability to operate on or closely aligned with PST hours for real‑time cross‑functional collaboration.
• Experience standing up a new operational function or discipline within a growing organization.
• Familiarity with AI‑enabled workflow tools, knowledge management systems, process automation platforms, or creative operations tooling.
• Experience supporting brand, design, or marketing teams with complex stakeholder environments and multiple concurrent workstreams.
• Ability to define success metrics and measure the impact of operational improvements over time.
• Experience developing governance models, team rituals, intake systems, or process documentation at scale.