Brand Operations Architect — AI-Driven Systems

Thumbtack; Makati; On-site; PHP 4,389,000 - 6,583,000; Full time

Job summary

Thumbtack is seeking a Brand Operations Specialist to establish and lead the operational backbone of its Brand team. You will design scalable workflows, build AI-enabled systems, and partner with engineering to codify processes and tooling for faster, clearer creative delivery.

You will own governance around AI use, drive cross-functional collaboration, and implement measurement of throughput and impact while maintaining high creative standards across initiatives.

Qualifications

• Experience in brand operations or creative operations within a brand/marketing/creative org.
• Hands-on experience applying AI tools and automation to operational workflows.
• Ability to partner with technical teams to scope, design, and implement process and tooling at scale.
• Strong operational instincts; translate ambiguity into clear processes and working models.
• Experience assessing tools that support collaboration, project tracking, production, review, or creative workflow management.
• Excellent judgment on when process adds value and when it creates friction.
• Strong communication skills to build clarity and accountability across stakeholders.
• Systems mindset with focus on organization, documentation, and continuous improvement.
• Availability to operate on PST hours for real-time cross-functional collaboration.
• Experience standing up a new operational function within a growing org.
• Familiarity with AI-enabled workflow tools, knowledge management systems, or process automation platforms.

Responsibilities

• Build the Brand Operations discipline from the ground up with scalable systems and standards.
• Design workflows to improve visibility, prioritization, intake, approvals, handoffs, and timelines.
• Partner with technical teams to scope and maintain processes, automations, and tooling.
• Apply advanced AI to automate manual tasks and create scalable systems.
• Evaluate and optimize tools for project management, asset workflows, collaboration, and planning.
• Establish governance for AI use across Brand operations, with measurable adoption.
• Document and manage team processes for cross-functional adoption.
• Collaborate with producers, brand managers, art directors, and tech teams for alignment.
• Track performance and identify opportunities to improve throughput and reduce friction.
• Serve as central owner of Brand team process clarity and role definitions.

Skills

Brand operations

AI tools

Process design

Cross-functional collaboration

Documentation

Governance

Project management

Stakeholder management

Change management

Automation

Job description

Thumbtack is seeking a Brand Operations Specialist to establish and lead the operational backbone of its Brand team. You will design scalable workflows, build AI-enabled systems, and partner with engineering to codify processes and tooling for faster, clearer creative delivery.

You will own governance around AI use, drive cross-functional collaboration, and implement measurement of throughput and impact while maintaining high creative standards across initiatives.