Brand Marketing Manager

Dempsey Resource Management Inc.; Parañaque; On-site; PHP 600,000 - 900,000; Full time

Job summary

Dempsey Resource Management Inc. is seeking a Brand Marketing professional to develop and implement brand strategies across channels in the Philippines.

You will plan campaigns, manage brand identity and messaging, and analyze market trends to drive awareness, engagement, and growth in competitive markets.

Collaborate with the sales team and cross-functional partners, monitor performance, and own initiatives from concept through execution to deliver measurable results.

Qualifications

• Experience in Brand Management, Trade Marketing, Category Management, or FMCG Sales is preferred.
• Background in Food, Retail, Foodservice, or Hospitality is an advantage.
• Strong communication, presentation, and analytical skills.
• Organized, proactive, creative, and results-driven.
• Willing to learn and take ownership.

Responsibilities

• Develop and implement brand strategies to strengthen brand positioning and market presence.
• Plan and execute marketing campaigns, promotional activities, and brand initiatives.
• Manage brand identity, messaging, and marketing materials across different channels.
• Conduct market research and analyze consumer behavior, industry trends, and competitor activities.
• Coordinate with the sales team to align brand strategies with business objectives.
• Oversee trade marketing initiatives and promotional campaigns.
• Monitor brand performance and prepare marketing reports.
• Identify opportunities to improve brand awareness, customer engagement, and market growth.

Skills

Brand management

Trade marketing

Category management

FMCG sales

Job description

Job Description

• Develop and implement brand strategies to strengthen brand positioning and market presence.
• Plan and execute marketing campaigns, promotional activities, and brand initiatives.
• Manage brand identity, messaging, and marketing materials across different channels.
• Conduct market research and analyze consumer behavior, industry trends, and competitor activities.
• Coordinate with the sales team to align brand strategies with business objectives.
• Oversee trade marketing initiatives and promotional campaigns.
• Monitor brand performance and prepare marketing reports.
• Identify opportunities to improve brand awareness, customer engagement, and market growth.

Qualifications

• Experience in Brand Management, Trade Marketing, Category Management, or FMCG Sales is preferred.
• Background in Food, Retail, Foodservice, or Hospitality is an advantage.
• Strong communication, presentation, and analytical skills.
• Organized, proactive, creative, and results-driven.
• Willing to learn and take ownership.