Head of Marketing — FinTech Growth & Brand (PH)

PT Talenta Eksekutif Asia; Makati; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

Confidential client in the Philippines seeks a strategic Head of Marketing to drive the company’s marketing strategy and integrated campaigns in the Philippines market. You will oversee local teams and agencies, ensuring campaigns align with regulatory standards and business growth goals.

You will lead multi-channel initiatives, strengthen brand positioning, and accelerate user acquisition while coordinating with regional stakeholders to maximize market expansion.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Filipino nationality required.
• 6–10 years of progressive marketing experience including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, and performance marketing.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs for consistent brand execution.
• Ensure all marketing communications comply with local financial advertising regulations and corporate governance standards.

Skills

Strategic leadership

Integrated marketing

Brand management

Campaign management

Stakeholder management

Digital marketing

Communication skills

English proficiency

Education

Bachelor's degree in Marketing

Job description

Confidential client in the Philippines seeks a strategic Head of Marketing to drive the company’s marketing strategy and integrated campaigns in the Philippines market. You will oversee local teams and agencies, ensuring campaigns align with regulatory standards and business growth goals.

You will lead multi-channel initiatives, strengthen brand positioning, and accelerate user acquisition while coordinating with regional stakeholders to maximize market expansion.