Brand Marketing Lead

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Hammerjack Pty Ltd in the Philippines seeks an experienced Brand Lead to own brand strategy, growth, and health across luxury and wellness segments. You will drive full-funnel GTM planning, craft compelling briefs, and lead a team to deliver on ambitious growth targets.

You will balance business acumen with creative vision, leveraging AI tools to optimize campaigns, enable data-driven decisions, and collaborate with cross-functional teams to ensure brand consistency and timely execution.

Qualifications

• 8–10 years in brand management with luxury and planning/strategy focus.
• Proven track record of building or transforming brands with measurable outcomes.
• Strong grasp of performance metrics and sales funnels.

Responsibilities

• Lead brand health, GTM strategy, and cross-functional growth initiatives.
• Create data-driven, full-funnel brand strategies and segmentation.
• Develop campaigns with agencies, optimize across media, and manage partnerships.
• Direct marketing specialists and foster high-performing culture.
• Oversee budget, timelines, and cost-efficiency with KPI visibility.

Skills

Brand management

Luxury brands

Data-driven decisions

English communication

Tools

ChatGPT

OpusClip

Veo

Runway

Nano Banana

Job description

We are Hiring: Brand Lead

About the Role

We are seeking an evolved, well-rounded marketing leader to take full ownership and accountability for assigned brands. As Brand Lead, you will drive brand health, full-funnel GTM strategy, and business growth across both push and pull marketing disciplines.

This role demands a balance of sharp business strategy, creative vision, and a deep understanding of the global and local beauty and wellness categories.

Key Responsibilities

• Business Growth & Strategy: Craft scalable, data-driven brand strategies across the entire funnel. Develop research-backed segmentation recommendations and lead community creation within targeted subcultures.
• Brand Equity & Campaign Management: Curate audience-centric push and pull campaigns tailored to user consumption behaviors and life stages. Partner with BMC teams to author sharp, inspiring briefs and optimize campaigns across media platforms.
• Brand Partnerships & KOL Management: Collaborate with agencies to select and engage purposed ambassadors, influencers, and brand partnerships that deliver measurable growth.
• Leadership & Team Culture: Direct Marketing Specialists and collaborate across BMC departments to foster a high-performing, best-in-class organizational culture.
• Budget & Financial Oversight: Ensure all projects are executed within budget and on schedule. Continuously monitor internal data, run competitive category scans, and track cost-drivers to ensure maximum cost-efficiency.

Key Performance Indicators (KPIs)

• Business growth demonstrated through sales performance.
• Brand health metrics verified by third-party research (e.g., Brand Pulse, BUMO figures).
• Sound business management, ensuring campaigns are delivered on time and within budget.

Qualifications & Requirements

• Experience: 8–10 years in brand management, with a strong background in luxury brands, service industries, and brand planning/strategy.
• Track Record: Proven history of building or transforming brands, backed by actual proof of concepts, citations, or marketing effectiveness awards.
• Analytics & Performance: Strong grasp of performance metrics (CTR, CPL, CPM, ROAS), conversion rate optimization (CRO), and sales funnels.
• Creative & Briefing Expertise: Demonstrated ability to craft sharp ad briefs (copy, scripts, visuals) that yield top-performing creative outputs.
• Tech & AI Savviness: Hands-on familiarity with modern AI tools (e.g., ChatGPT, OpusClip, Veo, Runway, Nano Banana).
• Mindset & Communication: Fast-paced owner who lets data drive decisions, backed by strong English oral and written communication skills.