Brand & Marketing Manager

focusglobal; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Focus Global, Inc. is seeking a proactive Brand Manager to lead the brand portfolio development and guide the brand management team through initiatives spanning Brand Building, Market Penetration, and Business Growth.

The role encompasses Marketing Program Management, Brand Performance Analysis, Operations like merchandising and stock monitoring, coordination with foreign principals, market research, and facilitating product trainings for sales and support teams.

Qualifications

• Brand management experience with growth focus.
• Strong communication and data-driven decision making.
• Ability to coordinate with international partners.

Responsibilities

• Marketing program management: identify, implement, and evaluate marketing programs.
• Brand performance analysis against goals and sales.
• Operational tasks including merchandising and inventory monitoring.
• Coordinate with foreign principals to align brand strategy.
• Conduct market research and analyze consumer behavior.
• Facilitate product trainings for sales and support teams.

Skills

Brand management

Marketing program mgmt

Data-driven

Customer-centric

Excellent communicator

Feedback culture

Tools

Google Data Studio

Docs

Sheets

Slack

Asana

Xero

Job description

About the Role

The Brand Manager shall be responsible for the overall development of the portfolio of the assigned brand and shall lead the brand management team in the conceptualization and execution of all initiatives related to Brand Building, Market Penetration, and Business Growth.

Key Responsibilities

• Marketing Program Management: Identifying, implementing, and evaluating marketing programs and plans.

• Brand Performance Analysis: Reviewing brand performance in relation to business goals and sales achievements.

• Operational Functions: Executing operational tasks such as merchandising and inventory-level monitoring.

• Foreign Principal Coordination: Coordinating effectively with foreign principals to ensure brand strategy alignment.

• Market Research and Analysis: Conducting market research and analyzing consumer behavior when applicable.

• Product Training Facilitation: Conducting product trainings for sales and support teams.

You Are an Ideal Candidate if You Are

• Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding — this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.

• An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.

• Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.

• Love adopting new technology and software tools (e.g., Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc.): We love using new tools that make our work more efficient.

• Data-driven: We love numbers and data. We make decisions using data.

• Customer-centric: We do whatever it takes to satisfy our customers.

As a Brand Manager in Focus Global, Inc., you will have the chance to:

• Share your Brand Management skills as you support the company in developing and implementing strategic marketing and business plans.
• Work with world-class brands that are identified as international leaders in the innovation and marketing of products.
• Expand your network as you deal with accomplished marketing professionals and service providers in the industry.
• Experience all-expense-paid local and international training.