Brand Marketing Lead

Marie France Group of Companies; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Marie France Group of Companies is seeking an evolved Brand Lead to own the brand across the full funnel, driving growth in luxury beauty and wellness categories. The role blends business strategy, creative vision, and deep market insight to shape brand health and GTM execution.

You will lead marketing specialists, partner with agencies and internal teams on data-driven campaigns, and manage budgets while tracking cost drivers.

Qualifications

• 8–10 years in brand management with luxury brands and strategy.
• Proven track record of building or transforming brands with proof of concepts or marketing effectiveness awards.
• Strong grasp of performance metrics (CTR, CPL, CPM, ROAS), CRO, and sales funnels.
• Demonstrated ability to craft sharp ad briefs (copy, scripts, visuals).
• Hands-on familiarity with modern AI tools (e.g., ChatGPT, OpusClip, Veo, Runway, Nano Banana).
• Excellent English oral and written communication skills.

Responsibilities

• Own brand growth & strategy across the entire funnel.
• Lead brand equity, campaigns, and briefs with cross-functional teams.
• Collaborate on brand partnerships and influencer engagements.
• Lead Marketing Specialists and foster a high-performing culture across departments.
• Manage budgets and ensure projects are on time and within budget.

Skills

Brand management

Luxury brands

Performance metrics

Creative briefing

AI tools familiarity

Tools

ChatGPT

OpusClip

Veo

Runway

Nano Banana

Job description

We are seeking an evolved, well-rounded marketing leader to take full ownership and accountability for assigned brands. As Brand Lead, you will drive brand health, full-funnel GTM strategy, and business growth across both push and pull marketing disciplines.

This role demands a balance of sharp business strategy, creative vision, and a deep understanding of the global and local beauty and wellness categories.

Key Responsibilities

• Business Growth & Strategy: Craft scalable, data-driven brand strategies across the entire funnel. Develop research-backed segmentation recommendations and lead community creation within targeted subcultures.
• Brand Equity & Campaign Management: Curate audience-centric push and pull campaigns tailored to user consumption behaviors and life stages. Partner with BMC teams to author sharp, inspiring briefs and optimize campaigns across media platforms.
• Brand Partnerships & KOL Management: Collaborate with agencies to select and engage purposed ambassadors, influencers, and brand partnerships that deliver measurable growth.
• Leadership & Team Culture: Direct Marketing Specialists and collaborate across BMC departments to foster a high-performing, best-in-class organizational culture.
• Budget & Financial Oversight: Ensure all projects are executed within budget and on schedule. Continuously monitor internal data, run competitive category scans, and track cost-drivers to ensure maximum cost-efficiency.

Key Performance Indicators (KPIs)

• Business growth demonstrated through sales performance.
• Brand health metrics verified by third-party research (e.g., Brand Pulse, BUMO figures).
• Sound business management, ensuring campaigns are delivered on time and within budget.

Qualifications & Requirements

• Experience: 8-10 years in brand management, with a strong background in luxury brands, service industries, and brand planning/strategy.
• Track Record: Proven history of building or transforming brands, backed by actual proof of concepts, citations, or marketing effectiveness awards.
• Analytics & Performance: Strong grasp of performance metrics (CTR, CPL, CPM, ROAS), conversion rate optimization (CRO), and sales funnels.
• Creative & Briefing Expertise: Demonstrated ability to craft sharp ad briefs (copy, scripts, visuals) that yield top-performing creative outputs.
• Tech & AI Savviness: Hands-on familiarity with modern AI tools (e.g., ChatGPT, OpusClip, Veo, Runway, Nano Banana).
• Mindset & Communication: Fast-paced owner who lets data drive decisions, backed by strong English oral and written communication skills.