Brand Manager (Kids Apparel Industry)

Elite Headhunting; Pasig; On-site; PHP 2,467,612 - 3,701,418; Full time

Benefits offered by this job

Employee Recognition Program

HMO

13th Month Pay

Company Social Events

Job summary

Elite Headhunting is looking for a Brand Manager in Pasig, Philippines. The role requires 5-10 years of experience, focusing on developing brand strategies, managing profitability, and conducting market analysis. Responsibilities include coordinating cross-department resources, launching digital marketing campaigns, and enhancing brand image. Ideal candidates will possess a Bachelor's degree and experience in brand management. The position offers full-time employment and includes benefits like HMO and a 13th Month Pay.

Qualifications

• 5-10 years of experience in brand management.
• Bachelor's degree in relevant field.
• Experience with digital marketing and analytics.

Responsibilities

• Develop and implement comprehensive brand strategies.
• Manage sales, profitability, and cost control budgets.
• Enhance brand image across online and offline touchpoints.
• Spearhead multi-channel brand engagement strategies.
• Analyze market trends for informed decision-making.
• Drive brand and store expansions into new territories.
• Execute comprehensive digital marketing strategies.
• Coordinate brand campaigns for various audiences.
• Launch geo-specific marketing strategies.
• Prepare performance reports for stakeholders.
• Communicate updates and gather feedback from stakeholders.

Job description

Job Title

Brand Manager

Location

Pasig, Philippines

Qualifications

• 5-10 years of experience
• Bachelor's degree
• Full-time position

Job Description

Key responsibilities for the Brand Manager include strategic planning, cross‑department coordination, sales and profitability management, brand image development, marketing engagement, market analysis, expansion initiatives, digital performance marketing, content management, cross‑platform marketing, and reporting.

Key Responsibilities

1. Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives. Set and execute brand planning calendars to ensure timely completion of all initiatives. Coordinate with various departments (Merchandising Planning & Control, Visual Merchandising, Store Operations, Marketing, e‑commerce, Franchise Management) and direct resources effectively to support brand objectives.
2. Establish and achieve sales, profitability, and cost control budgets and targets for the brand. Analyze market trends, customer spending patterns, preferences, and merchandising mix to inform product development and drive marketing innovation.
3. Develop and maintain the brand image and customer experience across all online and offline touchpoints, ensuring consistent brand look and feel to enhance customer engagement and loyalty.
4. Spearhead the development and implementation of comprehensive brand engagement strategies across multiple channels, including social media, influencer partnerships, key opinion leaders, and targeted advertising. Establish relationships with influencers, fan communities, and target market groups.
5. Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions. Provide regular reports to measure and evaluate sales, sell‑throughs, stock levels, and marketing activities.
6. Identify and recommend opportunities for brand and store expansions into new areas and territories. Implement expansion strategies to drive brand growth and market penetration.
7. Develop comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends. Collaborate with cross‑functional teams to ensure campaign alignment with overall marketing objectives. Execute digital marketing campaigns across various channels (YouTube, TikTok, Red Book, email marketing) and monitor, analyze, and optimize ad performance metrics.
8. Coordinate brand campaigns for both local and international audiences. Develop and plan content and deployment of photos, videos, and graphics across all retail and digital platforms, ensuring cohesive messaging and visual direction.
9. Execute marketing activities on marketplaces, retail and online stores. Support local retail campaigns through digital push and promotional strategies. Develop and launch geo‑specific campaigns and strategies for the Philippines and key international markets.
10. Prepare regular performance reports and presentations for internal teams and stakeholders, highlighting insights, campaign performance, and recommendations for future optimizations.
11. Communicate regularly with stakeholders to provide updates, gather feedback, and ensure alignment with business goals.

Employee Recognition and Rewards

Employee Recognition Program

Government Mandated Benefits

13th Month Pay, SSS/GSIS

Insurance Health & Wellness

HMO

Others

Company Social Events
Company Equipment

Professional Development

Professional Development