Assistant Brand Manager (Pooling)

Private Advertiser; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Private Advertiser in the Philippines is seeking an Assistant Brand Manager to drive brand growth and lead strategic marketing initiatives across a diverse FMCG portfolio. You will partner with a Brand Manager to shape strategy, execute end-to-end campaigns, and translate insights into action.

The role emphasizes consumer understanding, project management, and cross-functional collaboration to deliver measurable brand improvements while adhering to local regulations and nutrition guidelines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2–4 years of experience in brand management or brand marketing.
• Direct FMCG sector experience preferred.
• Strong analytical skills with proficiency in MS Excel and market data tools.

Responsibilities

• Support the delivery of Brand Growth by implementing brand tactics and activities online and offline.
• Conduct consumer immersions and develop/update the Target Consumer Portrait.
• Collaborate with strategic business units to refine brand essence and vision.
• Monitor brand performance and act on consumer and shopper insights to improve preference.
• Execute marketing activities to strengthen brand power and investment management.

Skills

Brand management

Data analysis

Stakeholder management

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Market data tools

Job description

We are looking for a strategic and results-driven Assistant Brand Manager who is passionate about building strong brands, understanding consumers, and delivering impactful marketing initiatives for an established FMCG product portfolio. This role is a launchpad for future brand leaders — you'll take ownership of key product segments while working closely with a Brand Manager to shape strategy and drive business growth

Key Responsibilities

• Support the delivery of Brand Growth by implementing brand tactics and activities both online and offline.

• Execute consumer immersions and other relevant insighting exercises; develop and update the Target Consumer Portrait.

• Work with strategic business units to refine brand essence and vision.

• Monitor performance on consumer and shopper preferences, generating actions to maintain or improve brand preference.

• Implement marketing activities to strengthen brand power.

• Effectively and efficiently manage investments for specific variants or activities.

• Lead teams through brand operational processes to deliver strong results, considering local regulations and nutrition guidelines.

• Manage end-to-end development of communication plans — from Opportunity, to Brief, to Campaign Planning/Execution, to Post-evals.

• Manage procurement and payment activities for the brand.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• At least 2–4 years of experience in brand management or brand marketing.

• Direct experience within the FMCG sector is highly preferred.

• Strong analytical skills with proficiency in MS Excel and market data tools; comfortable extracting commercial insights from data.

• Exceptional project management, stakeholder communication, and ability to thrive in a fast-paced environment.