Brand Manager - P&L, Growth & Ecommerce

Ardent World Inc; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Ardent World Inc is seeking a Brand Manager to take full ownership of a personal care brand in the Philippines. This is an end-to-end role: you will own the brand P&L, lead the annual brand plan, manage a small team, and drive growth across traditional and digital channels including ecommerce.

You will own brand P&L, manage budgets, and coordinate campaigns across ATL, BTL, and digital. Translate consumer insights into strategy, brief agencies, and collaborate across sales, marketing, R&D, and

Qualifications

• 4–6 years of brand management experience in FMCG, personal care, beauty, or consumer goods
• Demonstrated P&L ownership and accountability for a brand’s financial performance
• Led integrated campaigns across trade, digital, and social media from brief to post-mortem
• Managed a creative or digital agency relationship end-to-end
• Experience developing junior brand team members and cross-functional collaboration with sales/finance/R&D

Responsibilities

• Own Brand P&L — net sales, gross margin, and A&P targets
• Develop annual brand plan and go-to-market strategy
• Lead integrated campaigns across ATL, BTL, and digital
• Brief and oversee creative and digital agencies
• Translate consumer and market insights into brand strategy
• Lead a small brand team
• Coordinate ecommerce channel brand standards across online platforms
• Manage budget and monthly A&P reconciliation
• Monitor competition and report to senior management
• Input into new product development and innovation pipeline

Skills

Brand management

P&L ownership

Campaign management

Agency management

Ecommerce

Team leadership

Data analysis

Communication

Cross-functional

Education

Bachelor's degree in Marketing

Job description

Ardent World Inc is seeking a Brand Manager to take full ownership of a personal care brand in the Philippines. This is an end-to-end role: you will own the brand P&L, lead the annual brand plan, manage a small team, and drive growth across traditional and digital channels including ecommerce.

You will own brand P&L, manage budgets, and coordinate campaigns across ATL, BTL, and digital. Translate consumer insights into strategy, brief agencies, and collaborate across sales, marketing, R&D, and