Brand Marketing Manager

Sprint Asia Logistics, Inc.

Manila

On-site

PHP 600,000 - 800,000

Full time

14 days+

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Benefits offered by this job

Government-mandated benefits

Insurance Health & Wellness

Job summary

A logistics company in Manila seeks a Brand Manager to lead brand strategies and oversee product development. The ideal candidate should have at least 3 years of experience in brand management within the FMCG sector, specifically in Beauty and Personal Care. Responsibilities include market entry strategies and execution of go-to-market plans. This is an on-site position requiring flexible reporting in Ortigas Center and Antipolo. Competitive candidates will possess strong communication and analytical skills.

Qualifications

At least 3 years of experience in brand management in FMCG.
Experience in product development and new product launches.
Ability to integrate marketing plans with budgets.

Responsibilities

Spearhead consumer ideation and brand strategy development.
Develop marketing plans and go-to-market strategies.
Ensure timely launch of new products and manage brand roadmaps.

Skills

End-to-end product development

Brand management

Good communication skills

Market analysis

Strategic thinking

Education

Bachelor's degree

Job description

On-site - Manila 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Job Description: BRAND MANAGER

This role will spearhead consumer ideation, crafting the brand/product, market entry strategy, product development, go-to-market strategy, and integrated marketing plans to ensure new product is able to generate awareness, conversion and retention among dealers and end consumers.

These roles are tasked to ensure on time launch of new products or brands that deliver against targets and generate profitability.

Below are the following responsibilities:

Strategic Thinking

Develop brand strategy, roadmap and craft marketing plans aligned to strategy. Recommend new go-to-market strategies to help create brand demand / credibility and deepen consumer engagement, and innovation roadmap. Identify best practices and seek out innovative ideas and use them as springboard for brand planning.

Brand & Project Management

Develop, implement and manage assigned new products, mindful of the timetables, and driven by a deep understanding of consumer needs, company strategic goals and financial hurdles.

Analyze market intelligence data as input for brand plans.

Identify and summarize industry trends and implications to the brand. Analyze products and competitive brands to recommend how to gain competitive edge and brand differentiation.

Planning & Execution

Able to execute flawlessly and on time, identify and focus on critical few initiatives that deliver maximum business results. Ensure and deliver quality initiatives and executions of the assigned new products and do post evaluations to assess performance vs targets and identify key learnings, corrective actions.

Has the ability to integrate marketing plans with budgets to establish sales, market shares and profitability targets for launch implementations.

Qualifications of Candidates:

At least 3 years solid experience in end-to-end product development and brand management, ideally with background in Beauty, Personal Care, Health categories from FMCG industry.

Able to develop and operationalize go-to-market strategies and plans. Experience in spearheading a new product launch (from insight to idea to commercialization).

Good comm. skills and confident in brand presentation and coordination both with purchasing and suppliers.

Flexible to report onsite from Mondays – Fridays in Ortigas Center, Pasig (Office-based) and as needed in Sumulong Highway, Antipolo (Warehouse).

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