Brand Manager: Growth & Strategy for FMCG Beverages

Asia Brewery Incorporated; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Asia Brewery Incorporated in Makati is seeking a Marketing Manager to lead brand P&L, portfolio strategy, and pricing while forecasting volume and securing budget approvals. You will drive cross-functional campaigns across TV, print, digital, and events, analyze market trends and consumer feedback, and develop growth opportunities with research agencies.

This is a senior role that collaborates with sales, product and external partners to execute integrated campaigns in a competitive beverages

Qualifications

• Three years in FMCG brand or trade marketing management.
• Alcohol/beverage experience considered advantageous.

Responsibilities

• Lead brand P&L, portfolio strategy, and pricing.
• Forecast volume and secure budget approvals.
• Drive cross-functional campaigns across TV, print, digital, and events.
• Analyze market trends and consumer feedback.
• Develop growth opportunities with research agencies.

Skills

Brand management

Campaign management

P&L experience

Job description

Asia Brewery Incorporated in Makati is seeking a Marketing Manager to lead brand P&L, portfolio strategy, and pricing while forecasting volume and securing budget approvals. You will drive cross-functional campaigns across TV, print, digital, and events, analyze market trends and consumer feedback, and develop growth opportunities with research agencies.

The role requires at least three years in FMCG brand or trade marketing management, with alcohol/beverage experience considered advantageous.