Brand Growth & Strategy Lead – FMCG Beverages

Asia Brewery Incorporated; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Asia Brewery Incorporated in Makati is seeking a Marketing Manager to lead brand P&L, portfolio strategy, and pricing while forecasting volume and securing budget approvals. You will drive cross-functional campaigns across TV, print, digital, and events, analyze market trends and consumer feedback, and develop growth opportunities with research agencies.

This is a senior role that collaborates with sales, product and external partners to execute integrated campaigns in a competitive beverages

Qualifications

• Three years in FMCG brand or trade marketing management.
• Alcohol/beverage experience considered advantageous.

Responsibilities

• Lead brand P&L, portfolio strategy, and pricing.
• Forecast volume and secure budget approvals.
• Drive cross-functional campaigns across TV, print, digital, and events.
• Analyze market trends and consumer feedback.
• Develop growth opportunities with research agencies.

Skills

Brand management

Campaign management

P&L experience

Job description

Asia Brewery Incorporated in Makati is seeking a Marketing Manager to lead brand P&L, portfolio strategy, and pricing while forecasting volume and securing budget approvals. You will drive cross-functional campaigns across TV, print, digital, and events, analyze market trends and consumer feedback, and develop growth opportunities with research agencies.

This is a senior role that collaborates with sales, product and external partners to execute integrated campaigns in a competitive beverages