Brand Manager – Growth & Innovation (Junior)

UNAVAILABLE; Mexico; On-site; PHP 1,485,674 - 1,910,152; Full time

Job summary

Danone Mexico is seeking a Jr. Brand Manager to lead brand strategy and drive growth through consumer insights and innovative marketing initiatives.

You will work with Sales, Trade Marketing, Finance, and Supply Chain to execute campaigns and launches that strengthen the brand’s connection with consumers. The role requires 3-5 years in Brand Management within FMCG, strong analytical skills, and advanced English.

Qualifications

• 3-5 years of Brand Management experience in FMCG.
• Proven ability in brand strategy development, innovation, and marketing execution.
• Strong analytical capabilities using market and consumer insights to drive decisions.

Responsibilities

• Develop and execute brand strategies and annual growth plans aligned with business objectives.
• Analyze consumer behavior, market trends, and category performance to identify growth opportunities.
• Lead integrated marketing campaigns across multiple touchpoints with consistent brand positioning.
• Manage innovation projects and product launches from concept to market execution.
• Own and optimize the marketing budget for efficient resource allocation and ROI.
• Collaborate with cross-functional teams and external agencies to deliver marketing initiatives.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Budget management

Market analysis

Product launches

Education

Bachelor's degree in Marketing

Job description

Danone Mexico is seeking a Jr. Brand Manager to lead brand strategy and drive growth through consumer insights and innovative marketing initiatives.

You will work with Sales, Trade Marketing, Finance, and Supply Chain to execute campaigns and launches that strengthen the brand’s connection with consumers. The role requires 3-5 years in Brand Management within FMCG, strong analytical skills, and advanced English.