Brand Manager - D2C (Makati, Hybrid)

Michael Page; Metro Manila; Hybrid; PHP 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Healthcare benefits

Leave benefits

Job summary

Michael Page is seeking a dynamic leader to drive brand performance and ecommerce growth in a rapidly expanding consumer brands environment. The role focuses on forecasting, budgeting, and strategic planning to maximize GMV, ROAS, and profitability across digital channels.

You will lead product development from research to launch, analyze market trends, and partner with cross-functional teams to meet commercial and brand goals. Hybrid work with onsite presence in Makati is offered.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce, or related field is required.
• 4+ years in brand management, e-commerce, category management, or commercial roles.
• Experience in consumer goods sectors is preferred.

Responsibilities

• Drive brand performance against revenue, profitability, and marketing efficiency targets.
• Own forecasting, budgeting, and commercial planning initiatives (GMV, ROAS, P&L).
• Develop and execute growth strategies across e-commerce and digital channels.
• Lead product development projects from market research through launch.
• Analyze consumer insights and market trends to identify growth opportunities.
• Partner with cross-functional teams to deliver commercial and brand objectives.

Skills

Analytical skills

Commercial acumen

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Commerce, or related discipline

Tools

Microsoft Excel

Business reporting tools

Job description

• Drive product launches and ecommerce growth with real impact
• Lead product innovation and scaling across digital channels

• Drive product launches and ecommerce growth with real impact
• Lead product innovation and scaling across digital channels

About Our Client

Our client is a rapidly growing consumer products company focused on developing and scaling proprietary brands within high-potential consumer categories. Backed by experienced investors, the business combines product innovation, e-commerce expertise, and data-driven decision-making to accelerate growth.

Job Description

• Drive brand performance against revenue, profitability, and marketing efficiency targets
• Own forecasting, budgeting, and commercial planning initiatives (GMV, ROAS, P&L, etc)
• Develop and execute growth strategies across e-commerce and digital channels
• Lead product development projects from market research through launch
• Analyze consumer insights and market trends to identify growth opportunities
• Partner with cross-functional teams to deliver commercial and brand objectives

The Successful Applicant

• Bachelor's degree in Marketing, Business, Commerce, or a related discipline
• 4+ years of experience in brand management, e-commerce, category management, or commercial roles
• Experience within consumer goods, health and wellness, beauty, food and beverage, or related sectors
• Strong understanding of e-commerce, digital marketing, and online marketplaces
• Exposure to product development, pricing strategy, or performance marketing is advantageous
• Strong analytical, commercial, communication, and stakeholder management skills
• Advanced proficiency in Microsoft Excel and business reporting tools

What's on Offer

• High ownership role with direct influence on brand and business performance
• Opportunity to work closely with senior leadership in a scaling organization
• Strong learning and career progression opportunities within a fast-paced environment
• Competitive compensation package with healthcare and leave benefits
• Hybrid work setup: 2 days onsite in Makati
• Standard Monday-Friday business hours with outcome-driven flexibility

Quote job ref: JN-102026-7129422