Brand Manager - B2B

Agripacific Corporation; Pasig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Agripacific Corporation is seeking a B2B Brand Manager to turn market insights into winning strategies and drive commercial growth across institutional and industrial segments. You will own end-to-end brand management from strategy to execution, ensuring alignment with Sales and category teams to meet business goals.

The role requires 3–5 years of brand management experience in food ingredients or food solutions, with strong business development, data analysis, and project leadership skills.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of brand management experience in Food Ingredients or food solutions
• Strong background in business development and project leadership
• Solid skills in data analysis, forecasting, and market evaluation
• Experience in brand planning, pricing, and portfolio management

Responsibilities

• Own end-to-end management of assigned B2B brands from strategy to execution to performance
• Lead development of annual brand plans and 3-year strategies
• Align marketing programs with Sales and category teams to meet business goals
• Execute campaigns, manage budgets, and strengthen brand positioning in B2B channels
• Translate buyer insights and industry trends into actionable strategies
• Drive SKU innovation, packaging improvements, and portfolio optimization
• Create pricing strategies aligned with volume and procurement dynamics
• Develop pricing strategies and marketing materials for distributors and institutional clients
• Lead cross-functional collaboration across R&D, Supply Chain, Finance and more
• Deliver on volume, revenue, and profitability targets

Skills

Brand management

Business development

Stakeholder management

Data analysis

Forecasting

Project leadership

Marketing communications

Education

Bachelor's degree in Marketing or related field

Job description

We're looking for a B2B Brand Manager who can turn market insights into winning strategies and drive commercial growth across institutional and industrial segments. This role blends brand building, business development, and cross-functional leadership ideal for someone who thrives in a fast-paced, solutions-driven environment.

What You'll Do

You'll own the end-to-end management of assigned B2B brands—from strategy to execution to performance.

Brand Strategy & Execution

• Lead the development of annual brand plans and 3-year strategies
• Align marketing programs with Sales and category teams to meet business goals
• Execute campaigns, manage budgets, and strengthen brand positioning in B2B channels
• Define clear value propositions tailored to business clients and trade partners
• Translate buyer insights and industry trends into actionable strategies
• Identify new market opportunities, product applications, and growth areas
• Drive SKU innovation, packaging improvements, and portfolio optimization
• Develop pricing strategies aligned with volume and procurement dynamics
• Create impactful marketing materials and sales tools for distributors and institutional clients

Commercial Performance

• Deliver on volume, revenue, and profitability targets
• Monitor KPIs and optimize marketing ROI
• Partner with Sales and internal teams to strengthen account performance and execution
• Lead cross-functional collaboration across R&D, Supply Chain, Finance, and more

What We're Looking For

• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of brand management experience within Food Ingredients (flour,fats and oil, etc.) or food solutions business
• Strong background in business development, customer management, and project leadership
• Solid skills in data analysis, forecasting, and market evaluation
• Experience in brand planning, innovation, pricing, and portfolio management
• Confident communicator with strong stakeholder management skills

Why Join Us

• Work on high-impact brands in the growing B2B food solutions space
• Collaborate with cross-functional teams and industry partners
• Drive real business results through strategic and creative marketing