Brand Manager

1Rotary Trading Corporation; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

1Rotary Trading Corporation is seeking a Brand Manager to drive GTM strategies and strengthen the brand’s health to sustainably expand revenue in the Philippines. The role places you as the primary brand custodian, shaping initiatives across channels and partnerships.

You will lead the development of campaigns, monitor brand performance, and translate customer insights into actionable plans while maintaining brand integrity and consistency across all touchpoints.

Qualifications

• Bachelor degree in marketing, business, or related field required.
• Minimum 5 years managerial brand/marketing experience.
• Experience in leading brand campaigns and GTM strategies.

Responsibilities

• Develop and execute comprehensive brand strategies, roadmaps, and marketing plans aligned with company goals.
• Define and communicate brand positioning, value propositions, and key messages.
• Monitor ROI, brand equity, and customer feedback; provide actionable improvements.
• Conduct market research to understand customer needs and competitive landscape.
• Plan, execute, and monitor campaigns to drive awareness, engagement, and loyalty; collaborate with agencies.
• Ensure brand guidelines are followed across all marketing materials and touchpoints.
• Work with sales and customer service to maintain brand alignment and support business objectives.

Skills

Brand management

Marketing strategy

Market research

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Marketing software

Analytics tools

Social media platforms

Job description

About The Role

The Brand Manager plays a crucial role in developing go-to-market strategies, generating ideas from customers, and strengthening the brand's overall health in order to sustainably expand the company's revenue. The Brand Manager will assume the role of primary brand custodian, identifying, creating, and implementing the overall brand initiatives.

What You'll Be Doing

• Develop and execute comprehensive brand strategies, roadmap, and marketing plans that align with company goals and market trends.
• Define and communicate the brand’s positioning, value propositions, and key messages to target audiences.
• Monitor and analyze brand performance metrics, including ROI, brand equity, and customer feedback. Provide actionable recommendations for continuous improvement.
• Conduct market research to understand customer needs, market trends, and competitive landscape. Use insights to inform brand strategies and decisions.
• Plan, execute, and monitor marketing campaigns to drive brand awareness, engagement, and loyalty. Collaborate with internal teams and external agencies to deliver impactful campaigns.
• Analyze market intelligence data as input for brand plans. Identify and summarize industry trends and implications for the brand.
• Analyze products and competitive brands to recommend how to gain a competitive edge and brand differentiation.
• Ensure brand guidelines are followed across all marketing materials, communications, and touchpoints.
• Maintain brand consistency and integrity.
• Work closely with sales, and customer service teams to ensure brand alignment and support business objectives.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

• Minimum of 5 years or more of Managerial experience in brand management, marketing, or related roles. Proven track record of managing successful brand campaigns.

Technical Proficiency

• Familiarity with marketing software, analytics tools, and social media platforms.

About Us

1Rotary Trading Corporation is a leading retailer of air-conditioning, refrigeration, and car aircon parts and supplies in the Philippines. With a strong commitment to innovation and customer satisfaction, we have established ourselves as a trusted brand in our industry.