Brand Manager (Wood)

Viventis Search Asia; Caloocan; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Viventis Search Asia is seeking an experienced Brand Manager to lead strategy, positioning, and market execution for our client portfolio in the Philippines. The role focuses on developing data-driven brand plans, coordinating campaigns across digital and traditional channels, and elevating brand equity.

You will mentor a team of brand specialists, collaborate with Product, Sales, and Creative teams, and deliver insights from performance metrics to inform future growth opportunities.

Qualifications

• Experience: Minimum 5 years of experience in brand management, marketing strategy, or a related role.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Data-Driven Mindset: Proven ability to analyze campaign performance metrics, extract actionable insights, and translate data into strategy.
• Leadership Skills: Track record of managing, mentoring, and inspiring creative or marketing professionals.
• Communication & Collaboration: Exceptional written, verbal, and interpersonal skills with experience collaborating across cross-functional teams.
• Industry Knowledge: Deep understanding of omnichannel marketing, digital media trends, competitive benchmarking, and consumer behavior analysis.

Responsibilities

• Brand Strategy & Positioning: Develop and implement data-driven brand strategies to strengthen market position and increase brand equity.
• Campaign & Content Management: Oversee end-to-end creation and execution of brand campaigns and marketing collateral.
• Performance Analysis & Reporting: Monitor, analyze, and report on brand performance metrics to optimize initiatives.
• Cross-Functional Collaboration: Partner with Product Development, Sales, and Creative to ensure unified messaging.
• Market Intelligence & Research: Lead market research and competitive analysis to identify growth opportunities.
• Team Leadership & Mentorship: Direct and mentor a team of brand specialists to drive excellence.

Skills

Brand management

Marketing strategy

Leadership

Data analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

Brand Manager

Job Description

• Brand Strategy & Positioning: Develop and implement effective, data-driven brand strategies to strengthen our market position, elevate brand awareness, and increase brand equity.
• Campaign & Content Management: Oversee the end-to-end creation and execution of impactful brand campaigns, promotional content, and marketing collateral across digital and traditional channels.
• Performance Analysis & Reporting: Regularly monitor, analyze, and report on brand performance metrics, utilizing data-driven insights to optimize ongoing and future brand initiatives.
• Cross-Functional Collaboration: Partner closely with internal teams—including Product Development, Sales, and Creative—to enforce brand guidelines and ensure unified messaging across all consumer touchpoints.
• Market Intelligence & Research: Lead market research, competitive analysis, and customer insight initiatives to identify emerging industry trends, consumer behaviors, and strategic growth opportunities.
• Team Leadership & Mentorship: Direct, guide, and mentor a team of brand specialists to ensure operational excellence, continuous professional growth, and alignment with overall marketing objectives.

Qualifications

• Experience: Minimum 5 years of experience in brand management, marketing strategy, or a related role.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Data-Driven Mindset: Proven ability to analyze campaign performance metrics, extract actionable insights, and translate data into strategy.
• Leadership Skills: Track record of managing, mentoring, and inspiring creative or marketing professionals.
• Communication & Collaboration: Exceptional written, verbal, and interpersonal skills with experience collaborating across cross-functional teams.
• Industry Knowledge: Deep understanding of omnichannel marketing, digital media trends, competitive benchmarking, and consumer behavior analysis.

Work Set-up

Onsite