Brand Manager

Private Advertiser; Mandaluyong; On-site; PHP 480,000 - 800,000; Full time

Job summary

Private Advertiser in Mandaluyong, Metro Manila is seeking a marketing strategist to lead go-to-market initiatives and long-term brand campaigns. You will design, execute, and refine strategies that fuel growth and foster brand loyalty across channels.

Responsibilities include analyzing market trends, tracking performance metrics, coordinating with creative teams and internal product groups, and managing budgets to ensure a strong ROI on all marketing programs.

Responsibilities

• GTM strategy development and execution across long-term campaigns.
• Market analysis to identify trends and consumer insights.
• Performance tracking of brand metrics and ROI.
• Collaboration with creative agencies and internal teams to launch campaigns.
• Budgeting and ROI management for marketing initiatives.

Job description

• GTM strategy development and execution: Creates, executes, and manages long-term brand strategies and campaigns to drive business growth and brand love.

• Market Analysis: Conduct market research to identify trends, monitor competitors, and assess consumer insights.

• Performance Tracking: Analyze brand performance metrics (sales, management) to evaluate and adjust strategies.

• Collaboration & Leadership: Coordinate with creative teams, advertising agencies, and internal product teams to launch new campaigns.

• Budgeting: Manage the marketing budget for initiatives, ensuring ROI on marketing spend.