Brand Manager

BABYSPICE FOOD CORPORATION; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

BABYSPICE FOOD CORPORATION in Metro Manila is seeking a strategic Brand Manager to lead brand development, positioning, and integrated marketing campaigns across digital, retail, and events channels. You will drive brand storytelling and ensure consistency across all touchpoints.

You will translate consumer insights into actionable plans, manage budgets, collaborate with creative, sales, product, and external agencies, and measure campaign effectiveness to strengthen brand equity and market

Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Manage brand positioning, messaging, visual identity, and overall brand consistency.
• Conduct market, consumer, and competitor research to identify opportunities and emerging trends.
• Plan, execute, and evaluate integrated marketing campaigns across digital, social, retail, events, and other relevant channels.
• Work closely with creative, sales, product, digital, and external agency teams to deliver campaigns on time and within budget.
• Develop marketing briefs, campaign concepts, content direction, and promotional materials.
• Monitor brand performance, campaign effectiveness, customer engagement, and market trends.
• Analyze marketing and sales data and translate insights into actionable recommendations.
• Manage brand and campaign budgets and ensure efficient allocation of resources.
• Develop presentations and regular reports for management.

Job description

About the role

We are looking for a strategic, creative, and results-driven Brand Manager to lead the development and growth of our brand. The Brand Manager will be responsible for brand strategy, positioning, marketing campaigns, consumer insights, and ensuring consistent brand communication across all channels.

Key responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Manage brand positioning, messaging, visual identity, and overall brand consistency.
• Conduct market, consumer, and competitor research to identify opportunities and emerging trends.
• Plan, execute, and evaluate integrated marketing campaigns across digital, social, retail, events, and other relevant channels.
• Work closely with creative, sales, product, digital, and external agency teams to deliver campaigns on time and within budget.
• Develop marketing briefs, campaign concepts, content direction, and promotional materials.
• Monitor brand performance, campaign effectiveness, customer engagement, and market trends.
• Analyze marketing and sales data and translate insights into actionable recommendations.
• Manage brand and campaign budgets and ensure efficient allocation of resources.
• Develop presentations and regular reports for management.