Marketing Manager

Asia Cosmos Cosmetics Manufacturing; Quezon City; On-site; PHP 558,000 - 892,800; Full time

Job summary

A cosmetics manufacturing company in Quezon City seeks a Marketing Manager to drive strategic marketing initiatives. You will develop and execute comprehensive marketing plans, manage multi-channel campaigns, and lead brand management efforts. This role involves analyzing market trends and monitoring performance metrics to identify growth opportunities. Ideal candidates should stay updated on marketing tools and technologies, ensuring effective budget management for optimal ROI.

Responsibilities

• Develop and execute strategic marketing plans to achieve business growth and brand objectives.
• Plan, manage, and optimize multi-channel marketing campaigns (digital, social media, content, events, traditional advertising).
• Handle planning, scheduling, and execution of social media postings and content across all platforms to ensure consistent engagement and brand alignment.
• Lead brand management efforts, ensuring consistent messaging and visual identity across all platforms.
• Analyze market trends, consumer insights, and competitor activities to identify new opportunities for growth.
• Monitor and report on marketing performance metrics, providing insights and recommendations for improvement.
• Manage the marketing budget, ensuring cost-effective use of resources and strong ROI.
• Stay updated on emerging marketing tools, technologies, and best practices to enhance campaign effectiveness.

Job description

• Develop and execute strategic marketing plans to achieve business growth and brand objectives.
• Plan, manage, and optimize multi-channel marketing campaigns (digital, social media, content, events, traditional advertising).
• Handle planning, scheduling, and execution of social media postings and content across all platforms to ensure consistent engagement and brand alignment.
• Lead brand management efforts, ensuring consistent messaging and visual identity across all platforms.
• Analyze market trends, consumer insights, and competitor activities to identify new opportunities for growth.
• Monitor and report on marketing performance metrics, providing insights and recommendations for improvement.
• Manage the marketing budget, ensuring cost-effective use of resources and strong ROI.
• Stay updated on emerging marketing tools, technologies, and best practices to enhance campaign effectiveness.